The design process is complex and takes a lot of time to cover. And the information available on the internet is often inconsistent, incomplete, or bite-sized. To give you a better understanding of UI and UX design, here are some things that you didn’t know about it.

UX Is Not the Same As UI

UX stands for User Experience and UI for User Interface; yet, both are often used interchangeably, which is a common misconception. In truth, UI is a part of UX. UX focuses on the user interface and experience, i.e., functionality, simplicity, clarity, and usability of the website. UX is how the user interacts with the website, whether it is scrolling through the blog or looking at the various service landing pages.

On the other hand, UI is all about visuals. It is how the website is presented to the user by focusing on its look and feel. Here, the major focus is on the layout, color, imagery, font type, et al.

1) UX Is a Mindset, Not the Procedure

Many businesses consider UX to be just a part of the process, but to ensure the best results, you need to treat UX as a mindset. While UX is designed first, it must further dictate other aspects of the website, including the UI. UX must be prioritized and treated as an encompassing theme of the user’s journey on the website.

2) If You Have to Explain UI, It’s Not Good Enough

The web design needs to be subtle yet easy to understand by the user. No, we are not saying your website needs to look like a Van Gogh painting (unless you want it to!), but it must be visually natural for the user to look at. There’s no point in adding complex visuals to the website if it ends up confusing the user. Instead, understand your user persona and design the UI that they are acquainted with and can understand.

3) All Pages of the Website Need to Be Easily Accessible with Fewer Clicks

Here, the UX and UI design must work together to ensure that the website is not confusing, and more importantly, the user does not have to dig through various sidebars or drop-down menus to get where they want to. A good website is where the user can get to the page they want to, be it the About Us page, the blog, or the product pages, with as few clicks as possible. This is because confusing websites, where the right information is hard to find, have much higher bounce rates.

4) Prototype Always

Imagine if you spent five months working on a website design and handed it over to the developer, and the final product turned out to be not what you expected. To avoid this, you must always prototype your UX and UI design to ensure that your web design is in line with your vision before you start the actual site development process.

UX and UI design must go hand-in-hand, and if you are planning to develop a website for your business, you need to ensure it is done the right way while keeping search engine optimization in mind. Luckily, Rapid Boost Marketing is here to help you. We can help you develop a website that’s easy to use, visually appealing, and SEO-optimized, ensuring the best results. Contact us to know more.