Blogging is the best way to ensure that your website has a regular flow of good content. Fresh content is vital to ensure that your website has a high SEO rank and it continues to remain there. Blogging is a very effective way at organic SEO. However, give your blog over a year or two to run and you will find a wide array of content just piled in your blog archive. The more blog pages you have, the more indexed pages you have in your website.
Perhaps it is time to give your blogging page a cleanup.
Update Outdated Content
Whether you write blogs about gadgets, legal matters or SEO, it can always do with an update a year later. We are living in times where there is a new phone out every month. Change is constant and we keep pushing our boundaries.
Take a look back at your older content and check which are the ones that need to be updated. If the content is really old and not relevant any more, consider removing it. For example, you wrote a blog speculating about a rumor in the industry that turned out to be untrue.
Remove Repetitive Content
When you have been blogging for over a year, you are bound to have repeated content. It may have been by mistake and you may have even written on the same subject with different titles.
In terms of SEO, it is good strategy to attract readers searching for similar information through the use of different keywords and a number of blog posts. However, this can become a problem if you had over 10 blogs on the same subject; for example, blogs on cleaning the garage – there is only so much you can write. This is repetitive content that will be marked by search engines and have a negative effect on your SEO.
You probably have your blog integrated with your website, but it has its own platform. Your blog needs to be responsive for desktop and mobile users. More importantly, navigating your content needs to be easy. Ensure you include features like search and tags to your blog.
URLs have a role to play when it comes to SEO ranking. The content and keywords used in a URL help a search engine identify with the page title and this further boost your blog’s SEO. URLs are mostly generated automatically, but you should pay attention to the URL when you are publishing a post.
For example, you do not want to use such a URL – yourbusiness.com/blog/22_01_2015/how_to_clean_your_blog
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.