It’s a Process, Not a Trick or Shortcut

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Last Episode # 208 One Marketing & Sales Mistake You Are Making


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There are no shortcuts!!

I can understand why marketing sometimes looks like a magic trick.

Why do some companies implement customer service and suddenly their sales team (which is cold calling all the time) has massive successes? Ok, when you look at it from the customer’s standpoint, that is easy to understand – the customer wants to be in good hands after all, but how does the customer even know that your customer service is good?

Why does one company have success with referral marketing and the other does not?

Why do content marketing strategies sometimes take years to establish and suddenly they reach a peak point and explode into massive success?

Why does the simple announcement of a new company slogan like “Think Different” (Apple Computers) lead to a massive change?

There are many more examples of marketing efforts looking like magic. But they are not. Behind these successes there was a process involved.





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Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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