With the immense popularity it has, you probably have heard of the Instagram app and maybe even used it for personal activities. However, have you explored the use of Instagram for bolstering your brand name? With over 1 million users, Instagram is a medium you can’t miss out on. There lays great power in communicating through pictures and short videos. At the same time, Instagram is closely linked to the social media platform, Facebook, which gives it additional advantages.

As a growing business, you should not miss out on using this as a communicating medium.

Starting Out

One of the things that Instagram will ask when you create a profile is to craft a bio. A bio will tell your audience about your brand. They will want to read up and know a little about your brand before they follow it. Don’t forget to add in links of your website, blog and social media page.

A profile picture is what gives your audience first impressions. The profile picture should represent your brand personality.

Posting Pictures

As soon as you create a profile on Instagram, start uploading pictures. Don’t have photo runs of 5-10 pictures at one shot (unless it’s for an event). Put up 1-2 pictures at a time. The pictures you put up will be your main form of communication with your audience. You don’t want to have pictures of your drinking buddies and social buddies; instead you want to decide on the tone – professional, semi-formal, etc.

Using pictures, you can bring out the human side of your brand by introducing the office place and the employees.

Be Creative

Instagram is also a great storytelling medium. You can tell various stories by just pictures and videos. With Instagram, you can capture expressions, put up your brand’s discoveries, build anticipation and more. Always keep your eyes open, you never know when something interesting will pop in front of you.

Don’t hesitate to experiment with your pictures and see your audience’s reactions.


Hashtags are extremely powerful on Instagram. They categorise your pictures and allow users who are searching for those categories to come across them. By using relevant hashtags, you can capture the attention of your target audience and improve the sharability of your uploads. Don’t just relate the hastags to your business, but be open and connect it to a variety of things.

However, it’s important that you don’t overdo the hashtagging. Stick to a maximum of five hashtags.

Follow Others

Instagram is all about interconnecting and if you’re hoping to grow your following, you have to follow others. Don’t narrow down your brand’s following to those who are in your industry, but connect with anyone who is putting up interesting content.

Social Integration

Facebook owns Instagram and this is an added advantage because every picture you put up can be shared on the social media platform. This is a great way to increase your Facebook activities and put up more pictures instead of just worded posts.

Using Instagram is all about fun, so have fun using it and connecting with your audience. There is joy in sharing and opening your office doors to your followers.