International search marketing is growing very fast. People look for products, services and other vital information on search engines. Businesses need to realize that if they want to gain the trust and become a preferred brand than they have to be present when prospective clients look for them. Companies with international clients have to pay particular attention to that. They need to make sure their websites are optimized for different languages and geographical areas.
In this infographic you can clearly see the growing trend of online shopping and search behaviors. More and more people in the developing world are searching for products and services online. You need to make sure if you are competing in these markets, you should have a very solid search marketing plan.