For online businesses, the online market place is extremely competitive. There are a multitude of businesses with online outlets each vying for consumer’s attention. Competitors are a click away, and comparison sites make it a difficult task for brands to showcase their products, especially for those who focus upon quality rather than price.

Smaller businesses must keep up to date with what is expected by the modern online consumer: strong brand identity, a prominent, well-designed website which provides ease of use, strong product photography, niche products, good value for money products, and customer service and information. This can be difficult to provide when faced with a limited budget.

However, with the average checkout abandonment rate standing at 67.4%, it is clear that brands both large and small, are making errors which are costing them sales. As highlighted within the infographic below, some of these errors are relatively small and easy to alter, yet have a profound effect upon consumer checkout abandonment.

Vouchercloud have collated the leading industry statistics to create this infographic to highlight just how the modern day online consumer responds within the checkout of a website in a bid to help online brands to make improvements to boost sales and customer satisfaction.

 

Consumer-Psychology-and-ECommerce-Checkouts-Infographic