Academic study proving the fact Emoji’s or Emoticons work… Link
Emojis can be powerful tools that help your messages stick with your audience: a study found that participants who were sent messages with emojis scored higher on memory than those who were sent messages without emojis, indicating that emojis can make your message more memorable.
Top Ten Most Popular Emojis On the Internet
For Valentine’s Day, the study found that using a “lips” emoji in the subject line resulted in a 24% read rate and an 89% inbox placement vs. the text-only group which only achieved a 20% read rate and an 83% inbox placement.
During ‘Biscuit Week’ in August 2016, the supermarket sent subscribers emails using the “biscuit” emoji in the subject line alongside the text ‘Crumbs, it’s biscuit week!’. These emails generated almost double the usual read rates, illustrating the impact emojis can have when used strategically – Source: 6 Ways To Use Emoji’s
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.