SEO Edmonton

 

 

Are you a rookie at online marketing? Has your brand website built on over the counter flash based packages that misuse content and user response? What you need is a quick look at SEO. SEO is Search Engine Optimization, and it is essentially using techniques to improve the visibility of your website in the myriad of the internet. SEO has been in research and highly successful practice for over a decade now and aims at increasing the search rank of your brand. The best way to do this is by reworking and optimizing the design of your website. Here are some interesting insights into visitor response to websites.

 

Website optimization edmonton

  • 40% of people will abandon a web page if it takes more than three seconds to load.
  • 62% of companies that designed a website specifically for mobile had increased sales.
  • 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring.

Your website’s user interface and the traffic it gets directly effects its SEO. Some of the tips below should help you tweak your sites to improve your SEO.

Mobile Optimized

Build a functional mobile site for your brand offering slick navigation and fast user response. More and more users are accessing the internet through their portal devices. Your website needs to comfortably fit on their screens whether it is a 4 inch or 10 inch screen.

A Light and Speedy Website

Don’t crowd your website. Keep light so that your visitors can easily navigate it. Too much content, too many tabs to click on and too many blaring visuals won’t bode well for your website. The visuals can’t be heavy. Your font and its scale are important. Heavy fonts can slow down your website’s load speed and you should ensure they are well-spaced. Avoid heavy flash content that will bog down your site.

Having a light website ensures it can load swiftly.

Check your site on the Google Page Speed tool. Speed matters especially for mobile. Get your site score above an 85-90.

Add in Keywords

Find out what metadata should you include in your website so that high ranking clicks ensue. Make a target phrase for your brand, and use it exclusively in your website and blog content. Search it using Google and Yahoo engines to find out who your competitions are.

Social Media Integration

Add in social media buttons to your web design so that your visitors can find you on other social platforms. This will help search engines find the link between your webpage and social media and further your SEO rank.

Site Map

A site map allows the search engine to quickly see and go through all the pages on your website. Whenever you add in new pages for example a blog post or a product, a search engine will be able to index it much quicker. You can add a site map to your web design easily through the site map tool.

Search Engine Optimization is known to generate good Return on Investment. It is very powerful in building your brand. Google may constantly keep changing its search algorithms, but understanding your visitors is key to feeding them your best content. SEO can bring you the traffic that matters.