Ep 131 of  Business Growth School for service providers

Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor….If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.

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Business Growth School

The Internet acts as a virtual street, with millions of companies and organizations all vying for your business. Like that window, a home page is a website’s only chance to show visitors what there is to offer. Every service business website is different, but generally speaking, here are the five most important (and most-visited) pages on a website:

  1. Home Page
  2. About Page
  3. Services Page
  4. Blog
  5. Contact Us Page

Important Factors On Home Page: 

  • Use a big headline, and place the most important information front and center. Make it about them, why they should choose you.


  • Provide flow. Make it obvious where the user is supposed to go and what they are supposed to do next. Make your information flow easy to consume.


  • Make your CTA as big and obvious as possible. A home page may allow for several different CTAs (Phone, email, form, quiz etc.)– make it easy for the user to choose by making CTA buttons large and easy to click. Oftentimes, a user uses the home page as a way of finding where on the site she wants to go. For this reason, you should make the navigation menu very clear.


  • Embrace simplicity. Most potential customers define an ideal web experience as being able to find what they’re looking for quickly. To that end, avoid cluttering your homepage with excessive text, buttons, CTAs, images, and videos


  • Loading Speed. Fast = more conversions


What steps potential customer will go through: 

  1. Do I trust your business?
  2. Do I believe you?
  3. Do you understand my needs?
  4. What’s in it for me?
  5. What do you want from me?
  6. Is it worth it?



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