How To Track Your Online Marketing Using These Free Tools

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Last Episode # 203  Single Most Important Metric You Should Know As a Business Owner



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Use These Free Tools & Make Sure Before You Start Your Campaigns or Your Already Running Campaigns

Google UTM

Use Google UTM Tracking in order to understand each and every click which leads to conversion. Here is the link: Campaign URL Builder


Setting up Google analytics tracking




filled out one



Google Analytics Conversion Tracking

You can set up goals in Google analytics and install the tracking code on your website in order to track conversions.

google analytics goals

Source: Google Analytics Help



Paid Media Channels (Google, Bing, Facebook, Adroll etc.)

All the paid media channels and mediums offer conversion tracking. Here is example of how we track it on Google Adwords and Adroll for Rapid Boost Marketing


adroll conversions


Email Leads Tracking Tool

You need to know when people fill out a form on your website, where they come from. Did they come from organic search or Instagram campaign etc. You can use tools like: Hubspot, Getsite control, Sleeknote, Optinmonster

Here is an example of a lead from our website:

lead generation tools



Call Tracking

You should be tracking each and every call. Example:

If you have a truck with wrapper you should have a tracking number
If you advertised in the Radio or Newspaper you should have a tracking number
If you are running a campaign on Facebook to a landing page you should have a tracking number

Tracking numbers are very cheap and highly recommended.

You need to know when people are calling you where they are calling you from and how they found you. Not only that call tracking provides you conversion metrics as well. Which means if you got 15 leads through call tracking you can see how many of those 15 leads you end of converting.





Conversion Rate Optimization Tools

You also need another layer of tracking here. This layer tells you insiders info on your most important asset….”Your Website“. You should be tracking things like:

  • Heatmaps
  • Scroll maps
  • Clickdata
  • Session Recordings


Here is an example:


Not sure why people are not converting…? Understand visitors’ behavior and fix pain points with session replay, heatmaps, funnels, form analytics, and feedback campaigns

Use one of these tools:

1. Crazy Egg

2. Mouseflow

3. Lucky Orange

4. Inspectlet





Guide Method – Lead Generation Strategy





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Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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