Daily Marketing Lesson: How To Track Your Online Marketing Using These Free Tools

by | Sep 30, 2021 | Podcast, Podcast New

google analytics

 

Use These Free Tools & Make Sure Before You Start Your Campaigns or Your Already Running Campaigns

Google UTM

Use Google UTM Tracking in order to understand each and every click which leads to conversion. Here is the link: Campaign URL Builder

 

Setting up Google analytics tracking

 

Example: 

 

filled out one

 

 

Google Analytics Conversion Tracking

You can set up goals in Google analytics and install the tracking code on your website in order to track conversions.

google analytics goals

Source: Google Analytics Help

 

 

Paid Media Channels (Google, Bing, Facebook, Adroll etc.)

All the paid media channels and mediums offer conversion tracking. Here is example of how we track it on Google Adwords and Adroll for Rapid Boost Marketing

 

adroll conversions

 

Email Leads Tracking Tool

You need to know when people fill out a form on your website, where they come from. Did they come from organic search or Instagram campaign etc. You can use tools like: Hubspot, Getsite control, Sleeknote, Optinmonster

Here is an example of a lead from our website:

lead generation tools

 

 

Call Tracking

You should be tracking each and every call. Example:

If you have a truck with wrapper you should have a tracking number
If you advertised in the Radio or Newspaper you should have a tracking number
If you are running a campaign on Facebook to a landing page you should have a tracking number

Tracking numbers are very cheap and highly recommended.

You need to know when people are calling you where they are calling you from and how they found you. Not only that call tracking provides you conversion metrics as well. Which means if you got 15 leads through call tracking you can see how many of those 15 leads you end of converting.

Example:

 

 

 

Conversion Rate Optimization Tools

You also need another layer of tracking here. This layer tells you insiders info on your most important asset….”Your Website“. You should be tracking things like:

  • Heatmaps
  • Scroll maps
  • Clickdata
  • Session Recordings

Not sure why people are not converting…? Understand visitors’ behavior and fix pain points with session replay, heatmaps, funnels, form analytics, and feedback campaigns

Use one of these tools:

1. Crazy Egg

2. Mouseflow

3. Lucky Orange

4. Inspectlet

5. Heatmap.me

 

Guide Method – Lead Generation Strategy

 

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