Use These Free Tools & Make Sure Before You Start Your Campaigns or Your Already Running Campaigns
Google UTM
Use Google UTM Tracking in order to understand each and every click which leads to conversion. Here is the link: Campaign URL Builder
Example:
Google Analytics Conversion Tracking
You can set up goals in Google analytics and install the tracking code on your website in order to track conversions.
Source: Google Analytics Help
Paid Media Channels (Google, Bing, Facebook, Adroll etc.)
All the paid media channels and mediums offer conversion tracking. Here is example of how we track it on Google Adwords and Adroll for Rapid Boost Marketing
Email Leads Tracking Tool
You need to know when people fill out a form on your website, where they come from. Did they come from organic search or Instagram campaign etc. You can use tools like: Hubspot, Getsite control, Sleeknote, Optinmonster
Here is an example of a lead from our website:
Call Tracking
You should be tracking each and every call. Example:
If you have a truck with wrapper you should have a tracking number
If you advertised in the Radio or Newspaper you should have a tracking number
If you are running a campaign on Facebook to a landing page you should have a tracking number
Tracking numbers are very cheap and highly recommended.
You need to know when people are calling you where they are calling you from and how they found you. Not only that call tracking provides you conversion metrics as well. Which means if you got 15 leads through call tracking you can see how many of those 15 leads you end of converting.
Example:
Conversion Rate Optimization Tools
You also need another layer of tracking here. This layer tells you insiders info on your most important asset….”Your Website“. You should be tracking things like:
- Heatmaps
- Scroll maps
- Clickdata
- Session Recordings
Not sure why people are not converting…? Understand visitors’ behavior and fix pain points with session replay, heatmaps, funnels, form analytics, and feedback campaigns
Use one of these tools:
1. Crazy Egg
2. Mouseflow
3. Lucky Orange
4. Inspectlet
5. Heatmap.me
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