In this age of digital boom, there are plenty of agencies which you can choose from. There are the start ups, the mid level agencies and the well established organisations. With that, there are many questions that will arise when you decide on a marketing agency. Will they suit your industry? Will they be able to deliver to your standards? Can you trust them?
You are not just paying the marketing agency to get the job done, you are handing your brand name. Hence, you should have these concerns and more.
Check Them Online
Most marketing agencies have a presence in the online world. Checking them online brings the question, do they practice what they preach? You want to check them out on the search engines and social media platforms. You can get an idea of the kind of SEO optimisation work they have and the social media activities they run.
Look at their Previous Work
The best way to get a feel of the work the marketing agency does is to take a look at their previous work. Looking at their previous work gives a plenty of insightful data on them.
– You can either see the innovation in their work or not.
– You can discover their weakness and strengths. Maybe they have very strong visuals, but their copy is not up to the mark.
– You can gain insight into the variety of clients they handle and the various sectors they have dabbled in.
– After looking at many of their works, you will begin to understand theirstyle.
Don’t Judge by Size
When you go over to meet the agency, don’t be quick to judge and don’t judge by their size. Many start ups are small with a team of four to five, but even so, don’t think they won’t be able to manage your work. Learn to judge by the quality of work and the ideas they present before you.
Money is not a Priority
Most agencies will ask you to pay an advance or give a quote right in the beginning. A good agency does not focus on money as a priority for working with you. Indeed, a really good one will be more worried about the success of your business. They won’t hassle over the costs, but rather they are more focused on getting their ideas across to you.
Ease of Communication
How comfortable are you in communicating with them? Does the agency understand your wants and needs? You don’t want to deal with a host of red tape or be juggled around. Having a rapport with an agency is a very important aspect of whether they are the ones for you. It can be quite annoying to have your emails go unanswered or your phone calls continuously transferred with members of the agency.
Take your time in discovering the agency, check their website, then meet them and finally listen to their ideas before you make the closing decision.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.