Online Marketing Lessons # 47

Why target long tail keywords: Less Competition & Higher Conversion Rate

Only 20-30% of the potential customers are ready to buy your services today or considering to buy in near future. Over 70% are doing their research. This study from Hubspot clearly outlines what drives majority of organic traffic for local websites.

 

Longtail keywords are low hanging fruit

Here is another study showing the numbers:

Why target longtail keywords for local seo

Tools and resources to find long tail keywords for FREE:

 

Generate Traffic & Leads Using Google Images

 

 

#1 Through using Google search suggestions:

SEO for dentists

#2: Using Google Suggestions: 

 

How to find keywords for targeting

Longtail keywords for local service providers

#3 Use Soovle.com to mine longtail keywords

How to find keywords for people searching

Finding longtail keywords using Soovle.com

 

#4 Instakeywords.com (Both Quick search and full slow search available)

SEO for local businesses

 

#5 Keyword Tool Dominator (Paid Tool, but you can use it for free)

It not only tells you google search data, but it also collects data from Youtube, Amazon, Ebay, Bing, Google shopping etc.

Free longtail keyword tool

 

#6 Hittail (Goes beyond then just suggesting longtail keywords)

This tool goes beyond then just suggesting you keywords to target, it also tells you how to optimize a page in order to rank #1 for that specific keyword.

Longtail keyword targeting tool

#7 Wordstream Free keyword tool

 

#8 Moz Keyword Explorer (Free use with limitations and paid version)

SEO for Dental Clincs