Ep 110 of Online Marketing Lessons for local service providers

Whether you are an entrepreneur or a local plumber, dentist, doctor, accountant or a lawyer who is trying to with bring exponential growth to the business, a VP of Sales trying to optimize your sales & marketing, or a CMO wanting to get greater ROI from your marketing and sales department this podcast is for you.

 



 

How big brands position themselves, example of car brands:

 

brand positioning

 

 

How can you differentiate? Here are some tips:

Variety
The flower shop with the most variety and selection in the city or very unique selection which no one carries.

Health
A restaurant that’s obsessed with healthy and unique ingredients that feel nutritious. Or restaurant who focuses on gluten free products or vegan products.

Safety
A mid-priced family vehicle that positions itself as the safest on the market with safety features more commonly seen in luxury cars.

Demographics
An accountant known for estates, offshore accounts and tax havens.

Performance
A video game system that is designed to have the fastest performance on the market at its launch.

Efficiency
Furniture designed to optimize the space in a tiny apartment. Or service like Lawdepot where you don’t need to see a lawyer.

Reliability
A city bicycle with a reputation for reliability.

Quality
Tissue paper that is slightly better quality than that other major brands on the market.

Price
A surfboard with reasonable quality and the lowest price on the market.

Image
A line of running shoes promoted by a popular athlete or a celebrity. Local plastic surgeon endorsed by models.

Knowledge
A consulting firm with a small team of machine learning experts who are each recognized in the IT industry for their know-how.

Problem Solving
A security products that is known for its ability to record and monitor without any person being there. Example: GPS Security

Preferences
A brand of soap formulated to be extremely mild with a brand name,visual branding and advertising designed to suggest a mild and pure image.

Sustainability
A renewable energy company known for its positive impact on the environment and communities.

Status
A brand of luggage known for its brand legacy, quality and high prices.

DIY
A line of toys that allow people to create diy robots with interoperable parts that allow for endless possibilities.

Subcultures
A fashion brand that appeals to normcore customers.

Aesthetics
A local dental clinic appeals to kids because their whole office is full of toys, ipads & play area.

 

 

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