⚡ How To Differentiate From Your Competitor

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Last Episode # 175  Creating Custom Audiences on Facebook 101








You can differentiate your service based business by following this 2 step process: 

  • Step # 1: First perform value chain audit
  • Step # 2: Once you know your USP then position yourself accordingly


Step # 1: First perform value chain audit


Value chain audit (VCA) is a process where a firm identifies its primary and support activities that add value to its final product and then analyze these activities to reduce costs or increase differentiation.


Value Chain Audit walks you through the major areas of your business and help you understand where you deliver value and can create more value:



Primary Activities: 

  • Inbound Logistics
  • Operations
  • Project Management
  • Sales & Marketing
  • Customer Service


Support Activities: 

  • Infrastructure
  • HR Capital
  • Technology
  • Procurement


Also, here is an added benefit: If you are operating in a service based industry where some competitors are publicly traded, you will be able to access most of their financial statements and other things through their mandated public reports. Example: Starbucks & Pizza Hut

Step # 2: Once you know your USP then position yourself accordingly



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Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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