Last Episode # 175  Creating Custom Audiences on Facebook 101

 

 


 


 

         

 

 

You can differentiate your service based business by following this 2 step process: 

  • Step # 1: First perform value chain audit
  • Step # 2: Once you know your USP then position yourself accordingly

 

Step # 1: First perform value chain audit

 

Value chain audit (VCA) is a process where a firm identifies its primary and support activities that add value to its final product and then analyze these activities to reduce costs or increase differentiation.

 

Value Chain Audit walks you through the major areas of your business and help you understand where you deliver value and can create more value:

 

 

Primary Activities: 

  • Inbound Logistics
  • Operations
  • Project Management
  • Sales & Marketing
  • Customer Service

 

Support Activities: 

  • Infrastructure
  • HR Capital
  • Technology
  • Procurement

 

Also, here is an added benefit: If you are operating in a service based industry where some competitors are publicly traded, you will be able to access most of their financial statements and other things through their mandated public reports. Example: Starbucks & Pizza Hut

Step # 2: Once you know your USP then position yourself accordingly

 

 


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