How to create lead generating websites and 10 important rules to follow

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A website is one of the best mediums to generate leads and increase sales. A website is your corner on the internet through which you can make people aware of your brand and product and convert a visitor into a paying customer.

Here are ten important rules to make certain that your website will give you leads.

1.      Contact Details

Adding your contact details may seem like a useless point especially if you are an e-commerce site, but it holds very important value. The fact is that consumers are hesitant when it comes to online stores due to financial and logistic reasons. Allowing them to contact you can help put these fears away.

2.      Get the Form Filled

It’s important that you try to get your audience to register for your site. This way you can get details about your visitor such as their emails. Visitors are cautions when it comes to parting with their details, so you must offer something in a return such as a free preview to a product, or if you are a service based business, give a free quote.

3.      Add Testimonials and Trust Seals for Credibility

Having previous customer add testimonials and reviews helps your visitor trust your website. Try and moderate these comments so they aren’t any spam messages and are constructive in helping the visitor make the decision.

Another way to put a visitor’s fears away and convert him into a paying customer is to have a trust seal. Make sure you use well know seals such as Google Trusted Store Badge and don’t use seals which are just eye candy.

4.      Social Media

In today’s digital world, your website has to be interlinked with social media platforms such as Facebook and Twitter. Create a profile on them and as and when you can have a new product or content you can share it on these platforms. Monitor how many people enter your website through your social media pages.

5.      Review

Regularly – on a weekly or monthly basis – review your website performance. Compare the traffic and the sales you achieve. Use Google Analytics to see the reach your website is having through the web. Accordingly, make changes to improve your sales. If your traffic is high but your sales are low, you need to create content which convinces them you are a safe website to purchase with.

6.      SEO

SEO plays an extremely big role in generating leads. In fact, if you are a new brand on the scene, you are going to depend a lot on search engines you get leads. However, getting a high SEO rank can be quite difficult. On the other hand, Pay Per Click can be costly for getting a high SEO rank. Use keywords and long tailed keywords to rope in leads.

7.      Newsletter Column

 Have the right column open to taking in email ids for your new letters. Instead of constantly visiting your website, many prefer to register their email id so that they can get weekly updates. Hence it’s important you have this option.

8.      Cross-Promotion

Don’t just sell it on your website, go to others. It’s amazing the kinds of leads you get when you post your brand name around in different sites which are related to your own. Sometime consumers have similar interests and this were you can capture them. For example, if you are a beauty parlour, you can cross promote on sites which sell make up.

9.       Groupon

Never forget websites like Groupon. Customers love cheap deals and Groupon is a site which guarantees a large number of customers pouring into your shop. However, in return you have to present deals with discount rates.

10.  Live Chat

Forget about emails and phone calls. You can put a live chat box on your website, so that visitors can instantly get their queries answered by visitor. This is fantastic way to reel in a visitor.


Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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