There are 2 ways to build trust, first one is on the third party mediums example: Google Reviews, Facebook, Yelp etc. and second way is on your own website using different strategies and techniques.
Prospects are looking for you online. They’re going to:
Google Facebook Twitter LinkedIn YouTube Your Website
What will they find? What impression will you make?
Will you fail to make an impression at all?
Digital media is changing the way you build trust with others. Let’s for example pickup property management companies who are service providers. A local investor searches for a keyword and it shows them this result in Edmonton, Alberta:
Average transaction for this industry is: ~$2,000-$2500 a year and if you consider lifetime value it can be upto ~$10,000. It’s not that hard for a local investor to just pick up the phone and call in this case Rental Advisors and there you go they got potentially a $10,000 client.
So, reviews on any third party platform are very very important!
Reviews impact your bottom-line, you could be an older company with better equipment, more human capital, better management etc. But if your first impression is off….you are out!! It’s like Tinder you get 15-30 second initial window to earn that trust. If you don’t then they wither choose your competitor or they go on to do further research.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.