That good quality content will serve in more than one ways to increase traffic to your website cannot be stressed enough. However, many are often confused trying to decipher what good content is. If you don’t know what this entails, it can be intimidating to find ways to improve your site’s content or judge if a content agency is any good. To put it simply, content is everything that you put on your site, blogs and beyond – words, images, videos, audio etc. A good content creator will consider everything from the language on your subscription text to the tone in your order confirmation email.

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It is not only your audience that loves good quality content, but search engines too.

Here’s a guide to help you understand what makes good content and improve your SEO activity in the process.

  • Original ideas

There are probably many other people and businesses out there that have the same thing to offer as you do. In order to stand out, you need to make sure that what you put on your blog is different and unique to you, or in the very least, helps to find the information in a new and exciting way. Insist on originality and innovation from your content team.

  • Attractive for your audience

In a bid to be original, do not encourage outlandish ideas that may find it very difficult to connect with the audience. Tailor your content to what you think your target audience likes. A bit of extravagance in content always attracts new visitors to your site.

  • Story telling in your content

Even though this might be difficult to incorporate in all content writing, telling a story with your content makes it memorable. You can either include an anecdote to explain your point or make the entire content into a story. Illustrations to accompany the text serves better to create an impression.

  • Internet friendly

Reading content online on a computer or mobile screen is very taxing on the eyes. You should attempt to ease the experience by breaking up the text with headings, bullet points and shorter images to help your visitors take in the information. In case of non textual content, make sure your images, videos and audio are loaded in a format that makes it easier to access and load quickly.

  • Use of proper grammar, spelling and punctuation

Do not underestimate the selling capacity of good grammar, spelling and punctuation in your content. It directly reflects the quality of your business or product and they are many customers who will judge you on this. This is why it is imperative to make a good impression.

  • Judge from response

A good way to judge if you are giving out good content by the comments you get and how much your blog is being linked and socially shared on the web.

These are few of the many ways to judge quality of content. In the end, trust your instincts. If you feel excited about sharing the information, then it is bound to interest the audience too.