Soovle is a free keyword tool. The amazing factor about Soovle is the way it looks for trending keywords on not just one but most popular websites and gives you suggestions accordingly. It compares the results of trending keywords on Google, Bing, Yahoo, Wikipedia, YouTube, Amazon, and Answers. Another tech-savvy feature that makes Soovle a good choice is it’s easy to save suggestions function. All you need to do is drag and drop the suggestions you liked and then download the same in a CSV file format. With all these functions, Soovle not only makes it easy for you to find keywords on different platforms but also save them for free.
Jaaxy is not a free keyword finding tool, but the price to pay is fine considering the options available in it. Jaaxy not only finds the most appropriate keywords but also gives you different types of keywords ideas to try. Apart from the keyword suggestions, Jaaxy provides with data such as the search volume of the keywords and the potential traffic for the keywords and its competitions. The best feature about Jaaxy is that it is able to provide you with a ‘Quoted Search Result’.A quoted search result is the number of websites that are already using a given keyword. If the number is lower for a keyword, the chances of ranking high on that keyword is higher. So even if the tool is not completely free, is it quite useful considering the insight it provides.
There are keywords, and there are opportunity keywords. Opportunity keywords are terms that are generic but can help you rank well on the search engines if you use them in your content optimization process. To find such keywords you need to use Google Search Console. Google Search Console is not actually a keyword scouting tool. However, it does provide an analysis known as the performance report that helps you find keywords for your content. In this report, you are provided with the list of your website pages that have received the highest number of clicks along with the target keywords through which these clicks were generated. Using this data, you can incorporate these opportunity keywords into your content along with the other keywords for a better ranking. A smart technique that not many know about is using the combination of Google Analytics and Google Search Console. Google gives you the option to combine both your accounts to determine the correct keywords. When you combine these two tools, you get a much detailed report of your content performance and keyword research.
SEMRush is a tool that works in a different pattern. In this tool, you get an analysis of the types of keywords that your competitors and similar businesses are using. All you need to do is enter the domain name of your competitor’s website in this tool, and it shows you the keywords on which your competitors are already ranking. SEMRush is able to find the toughest of keywords which no other tool may find. When using this tool, apart from entering the domain name of your competitor’s website, you can also filter the locations you want to focus on. Once the search is conducted, the tool will inform you the SEMRush rank of the website as per their database, the approximate number of organic visitors coming from Google on a monthly basis and the estimated cost or value of the traffic as per the Google’s CPC standards. If the SEMRush rank is lower, it means the website has a better search engine ranking. From keywords point of view, when such a search is conducted on SEMRush, the section of ‘organic keywords’ is something to take note of. In this section, the top five keywords with which your competitors are ranking well on the search engines are highlighted. You can open the complete report to find all the keywords that help your competitors rank and come up with a list for yourself. A smart feature of SEMRush is that it also enables you to check who the competitors of your competitors are to gain more insights of the keywords that work for your business. Apart from this, SEMRush also has the ‘Keyword Magic Tool’ that scouts for millions of keywords from its own database based on your search query.
Google Keyword Planner is another platform to find keywords, which does the simple task of finding the appropriate keywords for your paid online ads. What makes Google Keyword Planner special is that it has access to the vast database of Google. And when you get keyword suggestions coming from one of the largest search engines, you can be assured about its usability. Since this data is analyzed for ad bidders, you get an idea of what keywords are actually in more demand and are getting the right types of leads for your type of businesses.
SpyFu, earlier known as Google Spy is a tool that is similar to SEMRush. However, SpyFu is more focused on giving its users what they want specifically. It only focuses on the keyword factor of your competitors without bogging you down with any other extra information. SpyFu’s keyword analysis section known as Kombat enables a user to check the keywords that all his competitors are using to rank on the search engines, the keywords that are frequently used on the search engines and the ones that are specifically used by only a single competitor. The good thing about SpyFu is that it also gives you the analysis of the cost per click and search volume for a specific keyword.
Ahrefs is another smart keyword scouting tool with its own unique selling point. Like other keyword research tools, Ahrefs also helps its user to find the right keywords for their content, but it takes one step ahead with its Keyword Explorer feature. In Keyword Explorer, users are provided with detailed information about each keyword that is suggested. This information is not just restricted to search volume. It goes to the extent of informing the first page competition of a keyword and how many clicks a keyword got on a search engine result page. Another smart feature that makes Ahrefs a must try is the Keyword Difficulty feature. This feature is just like other tools that inform you whether your keyword is easy or difficult. However, along with this information, it also tells you the exact number of backlinks that you will need to rank in the top ten search results.
If you go by the name of SECockpit, I would say it is for the pilots of the SEO plane and not the passengers. The reason for this is the extremely in-depth data that this tool provides to its user just by feeding on a seed keyword. To begin with, all you need to do is add a keyword, and the tool gives you a highly detailed analysis of its search trends, approximate traffic, and organic keyword competition. The kind of detail provided by this tool is something that an SEO expert can utilize to the most. For a person who is new to the concepts of SEO, the data provided by this tool can seem too much to comprehend. Since the tool is all about in-depth analysis, you will find more than 100 filters to refine your keyword search.
KeywordTool.io is one of the popular choice among many SEO experts and content creators for its simple to use interface. The tool is very basic. It gives you keyword suggestions based on the seed keyword that you add in the query box. So what makes KeywordTool.io a popular choice? Its tremendous list of suggestions. This tool is known to give a big list of suggestions for a user to choose. Also, if a user has very specific keyword need, there are multiple filters to shorten the list of right keywords such as location, language, currency, network, etc. Talking about competitor keyword research, KeywordTool.io has an amazing analysis of competitors in which you get good suggestions simply by adding the competitor’s website.
Moz Keyword Explorer is a smart tool designed keeping in mind the needs of a content writer. Why? Because it not only suggests keywords but also lateral ideas for possible keywords. For example, if you put a seed keyword as ‘diet’, Moz Keyword Explorer will give you suggestions such as ‘diet foods’, weight loss’, etc. What makes Moz Keyword Explorer a smarter choice is that it not only suggests extended lateral keywords but also words that can target a similar target audience. This means you get ideas that you might have not even thought about. If I were to highlight some key features, then there are two great features that deserve to be mentioned. First I would like to talk about the ‘organic CTR’ feature. This feature informs you about the tentative clicks that you will receive on a target keyword. The other feature is the ‘Priority’ feature that is similar to a quality score. It takes into account the click-through-rate, search volume and difficulty of a keyword.
If you plan to create a lot of content for your business website, then you definitely need a lot of keywords. If your requirement is such, then Keyword Snatcher is the tool to consider. This tool gives you over two thousand suggestions based on a single keyword search query. Also, it gives you the option to search from sources such as Google, Yahoo, Bing, Amazon, eBay, and YouTube. You can either select one of these sources or all of them. The more sources you select, the larger list of keywords you will get. Once you get the list of keywords, you can download them in a CSV file for your reference. The only drawback of this tool is that you don’t get any analytical data about these keywords such as search volume, competition, etc. A good feature of Keyword Snatcher is the option to select the number of words you want in your keyword phrase. This way you can search for both long tail and short tail keywords.
Knowing the current trend is necessary if you plan to promote your business. This necessity is taken care of by Google Trends. For keyword scouting, you can start by simply searching for keyword suggestions by adding a seed keyword. Once you have the related keyword list, you compare these keywords and find out the popularity of the keyword on Google search. This function comes in handy when you are confused between two keywords. In such a confusion, you can simply compare the popularity of both the keywords and choose the one that is more popular among the two.
KWFinder is another keyword scouting tool that has a professional edge to it. It provides in-depth details of each keyword for you to analyze and choose the one that suits the best for your business. KWFinder takes it a step ahead to make keyword research easy for you by providing the difficulty score right next to the keyword results. This way, the user does not have to go looking for the difficulty score for each keyword separately. Such easy access to the difficulty score makes your keyword research process quicker.
Suggestion Keyword Finder is simple and easy to use the tool. In this tool, you add your seed keyword, and the tool gives you a big list of suggested keywords for free. For a free tool, it is fine that there are no added features as the tool does a good job of finding the right keywords for your content.
Serpstat is a more comprehensive tool with respect to search engine optimization. It has features such as software for content planning, link building, SEO, etc. Though this tool is not specifically meant for keyword research, it does help you find relevant keywords. Talking more specifically about keyword research, this tool informs you the popularity of keywords graphically. It creates a bubble around the websites that are ranking using the keywords. So if you find larger websites such as Wikipedia ranking on the same keywords, you could plan to use some other keywords for your content and blogs.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.