For example, if your local business marketing campaign consists of Flyers, PPC, Tradeshows, SEO, Social Media and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation.

Phone Calls Produce the Most Valuable Leads

65% of Local Business Owners say phone calls are their highest quality lead source.

The Phone is Re-Emerging

61% of local mobile searches result in a phone call

52% of all mobile ads result in a phone call

59% of online shoppers call to ask about products

Call tracking is a method of generating unique phone numbers to track the overall effectiveness of a campaign where the primary call to action involves your customer calling the business, this way you know where you are getting leads and what marketing campaigns are working.



Call Tracking


Call Tracking Tools:

Call Rail

Call Tracking Metrics


Listen to previous episodes:

5 Minute Online Marketing Lessons