Guide Method – Lead Generation Strategy

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Season # 2 

Ep 151 of  Business Growth School for service providers

Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor….If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.

Join us every day for 5 minutes and take away strategies which you can apply in your business.




Last Episode # 150  Facebook Ads in 2018

Guide Method is all about guiding your customers towards the default call to action which you want them to take action on. You have to make sure, you focus on “what’s in it for me”, potential client needs a good compelling reason to take you on the offer.


Example, a live chat trigger which is asking people to take action which is beneficial for them. this example is from Rapid Boost Marketing website where after 45 seconds you will see a trigger which will show this message:Copy is what convinces them they want to do that in the first place. It’s the element that helps them make up their minds at that pivotal moment. “Why should I click?”


Guide medthos


Results, are impressive and they have been increasing:
Guide Methos



Average leads per day: 8 new leads.


8*30=240 Leads per month


With a conservative closing ratio of 10% you can close 24 leads a month using “Guide Method”


Example of a lead:



For good call to actions, you have to ask yourself these 2 questions: 


Why does my prospect want to click this button?
What do they get when they do?
The answer to these two questions is going to be the foundation for your button copy and the rest of the copy surrounding that button.


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Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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