Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor….If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
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Your brand search volume helps you rank higher for competitive keywords. Why does having a strong brand presence gets a favor in searches?
Because of higher click through rate, better user experiences and more direct traffic. Google recognizes that big brands have high direct traffic and this is also part of ranking factors.
Additionally, there have been studies that show that having brand affinity can dramatically increase click through rates by 200-300%, and that having an unusually high click-through-rates yield higher organic search rankings in Google.
Rand from Moz brought up an excellent point. Here’s another screenshot that explains his logic:
For example, on average brands tend not to have a h1-tag on their page, their content has a lower word count and the keyword is not found in the description of the meta-title as often. In a nutshell: from a SEO perspective they are less optimized. On the other hand, brand websites typically feature many more backlinks and social signals than other URLs.
Google is already very efficient at identifying brands from particular sectors and at allocating their URLs a preferential ranking. Values like recognizability, user trust and brand image are also reflected in the SERPs to a certain extent.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.