Last Episode # 168 👩‍💻 👨‍💼   Beat Your Competition When They Have More Money Using STP Approach

 

Season # 2 

Ep 169 of  Business Growth School for service providers

Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor….If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.

Join us every day for 5 minutes and take away strategies which you can apply in your business.


 


 

 

 

Your brand search volume helps you rank higher for competitive keywords. Why does having a strong brand presence gets a favor in searches?

Because of higher click through rate, better user experiences and more direct traffic. Google recognizes that big brands have high direct traffic and this is also part of ranking factors.
high direct traffic
Additionally, there have been studies that show that having brand affinity can dramatically increase click through rates by 200-300%, and that having an unusually high click-through-rates yield higher organic search rankings in Google.
branding

 

Rand from Moz  brought up an excellent point. Here’s another screenshot that explains his logic:

 

 

For example, on average brands tend not to have a h1-tag on their page, their content has a lower word count and the keyword is not found in the description of the meta-title as often. In a nutshell: from a SEO perspective they are less optimized. On the other hand, brand websites typically feature many more backlinks and social signals than other URLs.

Google is already very efficient at identifying brands from particular sectors and at allocating their URLs a preferential ranking. Values like recognizability, user trust and brand image are also reflected in the SERPs to a certain extent.

 


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