Google Plus is a social networking site started by the search giant in 2011. It’s hard to avoid not hearing of Google Plus, considering that Google has been promoting it plenty, but internet users and other businesses have been slow to jump on to Google Plus. Google has only 540 million active users compared to Facebook’s 1.19 billion and Twitter’s 883 million users. It has been two years since Google Plus launched and it is not even seen as a competing social media platform. However, that is not why businesses should be on Google Plus. You should simply be on Google Plus because the Google is pushing for everyone to be on it by interconnecting plenty of features to this social platform.

Authorship

When you create and post content, be sure to connect it with your Google Plus account. This will authenticate you on the search engine, give a thumbnail picture and even give an option to the user to check out all the content you have put up. If you configure it properly, authorship will work very well with Search Engine Results Pages (SERPs).

In addition to setting up a link to your Google Plus Profile, you will be able to demonstrate your authority and get into AuthorRank. Google’s AuthorRank is an attempt to identify legitimate content creators and weed out the spammers.

Google+ Local  

Google+ Local puts your business on Google maps so users are aware of it and can easily find the location. Using Google+ Local, users can get directions, recommendations, pictures and any scheduled events.

Google Hangouts

Hangouts is the most popular feature of Google Plus. It is a new way to reach out and connect with your customers and clients. With Hangouts, you can conference call with up to 9 people. You don’t have to rely on Skype to talk with a client or an employee who is another city or any country, for that matter. You can easily access Hangouts since you don’t need to download any application as such.

SEO Boost

Google Plus without a doubt gives your brand a big boost in Search Engine Optimisation (SEO). Google+ Profile and Google+ Business Pages allow your pages, links and brand name to be indexed by the search engine. This means your website and brand name will be trusted which increases its chances to appear in a search result and improve its SEO rank.

Better Analysis

Google Analytics is one of the best ways to learn about your brand’s reach and effect on the internet. Google Analytics is now better able to follow your brand’s activity on the internet and give you a better understanding of its effect.

Google is Pushing for it

At the end of the day, Google is pushing for more and more users and businesses to join Google Plus. Their last two updates, Panda and Hummingbird have increased the importance of Google Plus and this trend will continue. It’s better to get on now so your network can start growing. It may not be big now, but in the coming years as the search engine evolves, it will surely be tied in together.