Search Engines are a big powerhouse on the internet. Any time a user wants something like a service or product, they Google it or look for it online. This is why Search Engine Optimization (SEO) is important. It puts your website link on the top result, increasing your traffic flow and generating sales. Some small businesses are usually focused in a particular area limit, sticking to one city or town. By adapting your SEO strategy to include the location limit of your business, you can boost up your SEO rank and improve your chances to get customers who are within the location.
So here’s what you need know about optimizing your website based on your geo-location.
Optimizing Your Website
Simple changes in your website can work wonders to get a search engine’s attention based on your location. Include the city in your title and business description. Add your contact details to your pages. Some businesses have a habit of including their address on all their pages by adding a footer at the end of the page. You can do this do if you want. On your contact page, you can add a Google Map with a pointer to where your business is located. Embedding a HTML code for Google Maps is quite a simple process, plus it gets a Google bot to take notice of your website.
Localise Your Content
Create content which can really connect to local residents of the area. Local content will be noticed by your readers and search engines. Use local terms which are specific to your region.
For example, if your audience is in Edmonton, Canada, topics like the Edmonton Transit System, the latest festival, snowy winter and Edmonton Oilers would easily touch your Edmonton readers.
Listed in Directories
Every city or town has their own directories which people refer to. These directories may come from other businesses which keep track of firms in the area or newspapers. Get your business name and contact details listed on them. Depending on the directory, you will be able to add tags and photographs. Try to keep the information consistent so viewers know they’re seeing the same business.
Search Engine Directory
Mark you business on the maps of search engines, mainly Google Places, Yahoo Local and Bing Local. Fill as much information as possible. These listings allow you to add pictures and tags so don’t miss out on them. This is a great way to make sure search engines take notice of your business and its location.
Google+ may not be very popular, but if you want Google to give you better attention, its best to create a profile on it. Google+ will integrate very well with your Google Places listing, allowing you to get local reviews and ratings.
Using Local Keywords
There will always be terms that will be local centric. These words come from events, structures, local celebrities, cuisines, etc. It is these terms that will become your keywords. The advantage of local keywords is that they’re used by local resident and they’ll be much cheaper to use if you plan on a PPC campaign.
So follows these tips and let the locals find you online