Google images is the second most searched area after regular Google search. This is the area local service providers tend to ignore or don’t know how to optimize images which rank well.
Here is the data from Moz:
How to Use Images to Get Leads?
4 Step Process:
- Change the file name (Enter a keyword) instead of IMG4343.jpg
- Fill out Alternate Text Box (Very Important)
- Photo Description (Describe what the photo is all about, instead of stuffing it with keywords)
- Add call to action on your image (Not salesy, but more information driven)
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:
Suppose you operate a local Dental Clinic and you want to optimize a given page for the term “Dentist New York”. Suppose that you also want to include an enticing marketing message such as “Book now and Free Whitening Kit!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Dentist New York) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.
In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.
How to Find Copyright Free Images: