Individuals and businesses planning to expand their reach online can expect to achieve their objectives by using an effective online marketing strategy like search engine optimization. SEO requires some of your time and energy to understand because it is continuously changing and incorporates the latest digital trends for it to work.

When you learn to apply SEO to your online platforms, you will have a better chance of gaining a high online ranking on Google, acquiring prospects, and driving your profit. After all, your website will need all the help to attract more visitors and convert them into customers.

If you want to know some of the ways you can apply SEO to your website to make your online venture a successful one, keep reading below.

You Should Fix Any Broken Links

It’s crucial to be meticulous about your website’s content, including the links you use. 

If you want Google to index each of your web pages to get you more visitors showing interest in your brand, then you must know that any broken links found on your site could indicate that you don’t maintain it correctly. As a result, Google’s crawlers won’t consider your website relevant enough to appear on users’ search results.

You Should Publish Relevant Content

The content of your website or the information you share with the online world is an integral part of your channel. Remember that it’s much better to focus on the quality of your content rather than its quantity. Similarly, you have to guarantee to offer relevance and usefulness for your readers that may show interest in your business.

You Should Update Your Website Consistently

Google aims to visit one website after another to discover platforms deserving to appear on more customers’ search results. While they do it regularly, you may not achieve your objective immediately unless you go out of your way to update each of your web pages often!

Another way to get Google to notice you is to relaunch your website to push them to manually crawl through your platform.

You Should Limit the Length of Your Titles

The titles you post should maintain a limit of sixty-five characters to keep the text from getting cut off when it appears on search results. Fortunately, Google has recently improved their policies and have now allowed titles reaching up to six hundred pixels in width. As such, the sixty-five rule doesn’t necessarily have to be followed—but it’s still a good practice to remember.

You Should Make Your Site Is Mobile-Friendly

There’s no denying that most consumers today browse the internet and visit websites using their mobile phones rather than their desktops. That’s why when you run an online platform, consumers expect you to have a responsive website or a mobile-friendly design, to say the least. When you focus on providing convenience to your visitors, you increase the possibility of gaining a higher ranking on Google.

You Should Ensure Your URLs Are Readable

Whenever you get the chance to fix the URLs on your website, it will enhance their readability and make it easier for your visitors to understand them. Doing so will give them a better time appreciating the content they’re looking forward to consuming, including helping them recall your site’s landing pages better. Search engines will also choose to index websites with favourable URLs than those with complicated ones.


You can strive to enhance your website’s SEO if you’re serious about maintaining a website to expand your online presence and leave a lasting mark on the web. When you work to fix broken links, publish relevant content, and update your website consistently, you can obtain a high online ranking before you know it. Other than that, limiting your titles’ lengths, utilizing a mobile-friendly web design, and providing readable URLs are also helpful ways to enhance your website’s SEO tactics.

Are you looking for a digital marketing company in Edmonton to manage your SEO strategy? Rapid Boost Marketing is dedicated to delivering fully-managed websites, search engine marketing, social media marketing, and content marketing services to clients that need it. Get in touch with us today to schedule a free consultation!