Some other tools which were not mentioned in the podcast:

Alexa – monitor traffic

Alexa allows tracking global web traffic of your own and competitor websites. “Information is power,” and Alexa is one of those must-have tools that you can use to transform data into competitive value for your business.

SE Ranking – track rankings

SE Ranking helps you monitor competitors’ search rankings on any engines and target regions, up to five projects per website.

InfiniGraph – watch social media trends

InfiniGraph tracks trends in social media circles. It combines consumer-to-brand interactions in real time and uses targeting to find out what brands and content are popular right now.

Monitor Backlinks – look at backlink profiles

Monitor Backlinks is new to the market, but has already earned a great reputation. You can track various competitors’ backlinks, disclose a bunch of negative backlinks, and find quality ones.

SpyFu – view competitor keywords

SpyFu is a powerful tool that lets you view all data on competitors’ keywords in both organic search and AdWords – and get even more related keywords. You just need to add competitors’ keywords and get an overall view of their strategy.

Open Site Explorer – monitor backlinks

Open Site Explorer is a well-known and easy-to-use tool from Moz that helps to monitor backlinks. Not only can you follow all competitors’ backlinks, but use that date to improve your link building strategies. What’s great here is how much you get – data on page and domain authority, anchor text, linking domains, and compare links up to 5 websites.

Followerwonk – analyze Twitter followers

It provides a wide range of details, like recent tweets, bios, locations, and the authority of followers, to get the overall picture of your competitors’ Twitter presence.

SpyOnWeb – see behind the curtain

SpyOnWeb is a well-known tool that’s easy to use. It allows you to figure out which websites belong to the same website owner. It provides all information related to the entry on one page, collected from publicly available resources.