For Realtors: Blogging checklist for real estate businesses

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Today, every entrepreneur is choosing to use online marketing techniques to promote their business. These techniques include search engine marketing, social media marketing, blogging, etc. Blogging is one aspect of online marketing that can be used for any type of business. Blogging for real estate business can works wonders as it gives you a chance to communicate in detail about the nuances of real estate with the common masses. It also helps you to build a connection with your target audiences by solving some common queries they have. So if you plan to use blogging for real estate business, here is a blogging checklist you must make a note of.

 

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  • Choose a Platform

Before you embark on the journey of blogging for your real estate business, you need to decide how you would go about it. While writing a blog can be done on any basic application such as Microsoft Word, you need to have a set platform where you can regularly publish these blogs. If you are a real estate agent with no website, buy a domain name and hosting package to create a website and start blogging. If you already have a website, you could simply install WordPress on your website domain and start blogging. WordPress enables you to edit and publish blogs through your website domain.

  • Research Your Topics

When blogging for real estate business, you need to plan on what message you want to convey through your blogs. Keep in mind that you are not simply blogging to connect with your target audience but to make them understand your expertise in your business. To do so, you will have to do a little research and find out the pain points of your audience. Once identified, use these pain points to create blog topics and provide a solution in your blog content. For example, you could create topics on problems related to mortgage such as, “5 mortgage pitfalls to be aware of”.  You need to keep creating topics on similar lines to keep your target audience interested to know more. Alternately, you could have blog topics about local events.

  • Find and Use Keywords

Blog writing for business promotion is indeed a good idea, but there is a catch to it. Your blog may be the best piece ever written but how will people know about it? Keywords are the answer! Keywords are words or phrases used by online users to search online. These keywords when included in your blogs help to optimize your content from SEO point of view and make your content rank high on the SERPs. You need to conduct a research to find the most appropriate keywords for your real estate business and include them in your content to ensure your blog is featured in the search results. You can use free tools such as Keyword Tool.io to find keywords for your blogs.

  • Check Your Grammar

Blogging is about giving content to your reader or target audience. Now, this content needs to be good, which means not only the information but also the way it is communicated. So when you are busy writing your blogs, do not forget to proofread to rectify grammatical errors if any. If you do not pay attention to your grammar, you end up creating content that gives a bad impression about your communication skills. Sometimes a misplaced comma can completely change the meaning of your sentence. For example, “open house, tomorrow” without a comma would end up sounding as if you are opening a house tomorrow – “open house tomorrow”. Such mistakes though funny tarnish your brand image even if the information provided is correct.

  • Plan Your Content

While working on your blog content, you need to plan it. The content needs to have quality information in a proper structure. A word of advice, always decide the structure of your content before writing. Your content should have quality information. The structure of your content should be bifurcated into sections for a better read. Though it is not necessary to have sections in your content, having sections makes it easier for a person to read. Another very important aspect of your content is the tone you use. You could either write the blog in a casual tone or a formal one based on your target audience and the seriousness of the topic. Just keep in mind that your content should not be offending or controversial.

  • Start with Link Building

Another very important aspect when creating a blog is link building. Link building refers to the process of adding links to your blogs. But how does that help? When you add links in your blogs, it not only helps readers with extra information about a certain part for your content but also aids your SEO efforts. When you add links from your own website, it navigates readers to another content created by you, thereby increasing the time spent on your website. Internal links also ease website navigation for search engine crawlers.

External linking, on the other hand, does the purpose of increasing your credibility in the eyes of the reader. When you add external links to other authoritative websites, your website visitors are able to confirm your information with a second source. There is one thing you should keep in mind when adding external links. Program these links open in a new tab and not the same window or else it will increase your website bounce rate.

Another important type of link building is acquiring backlinks. Backlinks are incoming links to your website. When another website finds your information worthy and adds your link in their content, you acquire a backlink. Backlinks are great to boost your SERP ranking as it indicates to the search engine crawlers that you have reliable information.

  • Credit Your Sources

When you write a blog, it is important that you provide the correct information to your readers. Make sure you refer to a good source of information. If you refer to just about any source and include the information in your blog, you may actually misguide your readers. Make sure that you refer to credible websites and include facts and statistics if possible to support your information. While you are referring other websites, never forget to give credit to the external source from where you picked the information or statistics. If you fail to do so, you are taking credit for someone else’s work and can be penalized for it. To give credit, either mention the referral website at the end of the article or add the link of the website within your article. This will also help in your link building process.

  • Do Not Forget Meta Description

A meta description is the information that you find right below your blog link on the search engine result pages. The purpose of a meta description is to give a quick preview of what your content is about. If written properly, a meta description can get readers to read your blog. Apart from giving a preview of your blog, the meta description also aids in your SEO efforts by making your blog easy for search engine spiders to crawl on.

  • Use a Good Image

In the process of blogging, good content stands out but only if you are successful to grab the attention of the online users. For online users, reading text after text with no images can get boring. However, if you have a relevant image in the blog, the reader’s interest is not lost. While adding images, make sure to look for images that make sense to the blog. Also, mention the source from where you picked the image. Another thing to keep in mind is the usage rights. Not all images on the internet can be used without the owner’s consent. Make sure you only use the images that are allowed for reuse.

  • Insert a Call-to-action

Once you start blogging and continue to create good content, it will keep your target audience informed about a particular topic. But what about the benefits for your business? How will your revenue increase? What would be the reader’s next step after reading your blog? To answer these questions, you need the customer to get in touch with you. This is possible with the help of a call-to-action. Always add a form of call-to-action at the end of your blog. It should not necessarily have a link. Something as a simple as ‘book an appointment’ or ‘leave a comment’ could also help you get some good leads.

  • Use ALT Tags

Alt tags are something that new bloggers will not be aware of. Alt tags are image descriptions that you add when you upload a blog. These tags do not make a difference in your blog. However, they play an important role in optimizing your blog for the search engines. Search engines are smart enough to analyze your complete text but they cannot read images. When you add an alt tag to your blog image with the keyword if possible, the search engines will show the very image of your blog in the image search as well. For example, if you have added a blog about a new house on sale, adding alt tags with keywords to the images will make sure they turn up on relevant searches. This will be beneficial as a majority of the masses prefer to see images when searching a new home.

  • Optimize Your URL

Often when you upload a blog to publish, the platform that you are using should give you an option to customize your URL. Often URLs are generated on their own and comprise of some random characters and numbers. Do not simply use the generated URL. Customize it to add the topic of the blog in it as it becomes easier for the search engines and the readers. For example, ‘www.youwebsite.com/mortage-tips’ will be a better link to find instead of ‘www.yourwebsite.com/904jljefl’.

  • Plan Content Schedules

Once you have created a quality and well-optimized blog, you need to plan a complete blogging schedule for your blog. This is because you should not stop after writing a few blogs. Once you start blogging, make sure you to keep the process consistent. To keep this process going set up a schedule and make sure to publish a set number of blogs every month.

  • Promote Your Blog

Lastly, after successfully publishing your real estate blog, you need to make sure people know about it. While your optimization efforts will do their bit to bring up your rank on the search engines, there are other ways by which you can promote your blogs. You could either post on your social media pages about a newly published blog or you could also take subscriptions for your blog newsletter. The latter option will also help you boost your email marketing efforts.

Blogging is an easy and effective process to promote business if done right. As a real estate agent, there are so many things you can talk about on your blog and keep it running. So use this checklist and start blogging for real estate. If you need assistance in starting off, reach out to the content marketing experts.

 

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Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing – Canada’s fastest growing search marketing agency. RBM clients include Fortune 500’s and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company’s customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they’re most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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