Finance SEO: How to boost your finance website’s local SEO rank

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Local search engine optimization (SEO) efforts refer to optimizing your website for geographically related searches and getting it ranked higher in the local search results. Local SEO is useful especially when you operate only in a local area such as in the case of dental clinics, accounting firms, etc. I

Improving the local SEO value of your financial website is essential if you want to acquire new leads in your local area. In fact, local SEO can be a distinguishing factor when it comes to you and your competitors. When clients search for any financial services on Google, then your website will be featured in the search results if you have started with local SEO for your financial website. The clients will find you first before they find your competitors and so, it gives you the opportunity to close the deal as and when the clients call you. So then, here are some helpful tips to boost local SEO for a finance website and increase your customer base.

 

Image source: pixabay.com

Make Your Website Local SEO-friendly

The very first thing you must do to boost local SEO for a finance website is to optimize and make your website local SEO-friendly. It isn’t as difficult as it seems and doesn’t need too many changes on your website either. With a blend of some basic and smart tactics, you can make your website local SEO-friendly.

Start by updating the right NAP details. NAP stands for Name, Address, Phone Number, and other contact details. The search engines can then understand the local area that your business operates in and therefore; it allows them to get your website listed in the search results when a person in your local area looks for financial services.

The next step is optimizing your website for higher relevancy and prominence so that your website appears when online users search for something relevant on search engines. In order to achieve higher relevancy and prominence for search queries, find out what people are looking for on search engines. Find out various keywords and search phrases related to your financial company. There are many online tools that help you to identify several relevant keywords for your financial website. Use these keywords in your website content, landing page, title tag, H1 tag, website URL, image’s ALT tag field, etc.

Another way to make your financial website local SEO-friendly is writing blogs that focus on the local environment. Blogging not only increases the prominence of your business on search engines but also lets your existing and potential customers interact with you. Make sure you use the keywords in your blogs along with the location of your business. For instance, if you use keywords such as “financial auditor” and you function in Toronto, create blogs with the keyword “financial auditor in Toronto.”

Create a Google My Business Profile

To boost local SEO for finance website, create your business profile on Google My Business (GMB). You can get your finance website listed for free. Google lets businesses add their information which appears when users enter a relevant search query in that region. For instance, if people are looking for expert bookkeepers in Calgary, your financial business may appear on top if you create a well-optimized GMB profile. Your local searchers will be able to get your contact details, business hours, and directions on Maps to your office as well.

It doesn’t take more than 15 minutes to create a complete and optimized profile on Google My Business. Therefore, create a Google My Business Profile and optimize it correctly to get incredible local exposure. To optimize your profile, you must keep this checklist handy:

  • Add correct NAP details. This means add correct name of your business, address, phone number, and other crucial information that your searchers will generally look for.
  • Add the correct website link so that your prospects can be directed to your website with just one click.
  • Geotag your business accurately on Google Maps so that the users can understand where exactly you are located.
  • Select relevant categories for your business.
  • Mention correct business hours and operational days.
  • Check for duplicate profiles and listings, and remove if any, to make sure nobody uses your business name to provide unnecessary or wrong information.
  • Upload a high-resolution profile image and cover photo.
  • Add several high-quality and latest pictures and 3D virtual tour of your office to give more idea to your searchers.

Apart from Google My Business, there are various other online listings and directories where you can list your business and claim your profiles. Some of these listings and directories include Bing Places, Yahoo Local, Yelp, Corvina, Yext, YellowPages, White Pages, FourSquare, Angie’s List, and so on.

Details of various bookkeepers in Calgary.

Focus on Online Reputation

When you claim your profiles on various listings, you should also focus on getting reviews and feedbacks. People looking for various financial and accounting services near them will often select business listings that have higher ratings and reviews on Google, Bing, and listing websites. Even if you have a well-optimized listing profile that appears on the top of every relevant and local search query, poor ratings and reviews will always turn away your potential customers. Therefore, encourage your existing customers to leave their feedback and add reviews for your financial firm on these listings. Ask them to share their experience of services you provide to them on Google My Business and other listings. But make sure you don’t force or bribe your customers in order to achieve a large number of five-star ratings and positive comments.

Once you have ratings, reviews, comments, feedbacks, it is time to respond to them. Responding to the comments and reviews is a bonus point for your financial website’s goodwill. Your potential customers will feel that you are actually concerned about them and value what people have to say about your business. Also, your existing customers will feel more belonged to your financial and accounting business. When you run a business, getting positive as well as negative feedbacks and comments is normal. Hence, if you receive any negative or dissentious response from your clients, make sure you respond calmly. Responding furiously will only portray you as an unprofessional business and will further annoy your unsatisfied customers. On the other hand, responding in a gentle manner can help you acquire more clients as well. Ensure that you do not delay in responding or avoid responding completely as this can also affect your brand image in the digital world.

Use Local Structured Data Markup

Structured data is a type of microdata designed to assist search engine spiders. Microdata is a web standard used to annotate content with specific machine-readable labels. Several years ago, Google, Yahoo, and Bing adopted this microdata markup code. Structured data markup, also known as schema markup or Schema.org markup helps the search engines to understand what a website is about and identify certain text on it. Schema.org markup is also becoming increasingly important in the age of voice search, helping digital assistants to provide correct information to a user’s voice query.

To boost local SEO for a finance website, you can add Schema.org markup to your financial website. According to an investigation by ACM Queue, only 31.3% of marketers and businesses use structured data markup. This means that you have a lot of scope with this markup for your financial business. You can make your local financial business stand out, and also possibly rank higher than your competitors if you add schema markup for different components of your website. This markup or tag can be added to your website’s code to provide search engines with more information about your business. Moreover, search engines, especially Google wants businesses to use schema markup so that its spiders can interpret what various websites and website contents describe.

If you are wondering what type of schema markup you should use and where should you add them to your website, you will get abundant choices. The most common structured data markups you can, and you MUST use include name, address, contact number, logo, description or bio, streetAddress, addressLocality, addressRegion, and so on. You can use Structured Data Testing Tool to check if your markup is properly implemented.

Optimize for Mobile Users

Local search patterns are changing, and more and more people are now searching for financial services using their mobile devices. In April 2015, Google updated their algorithm to include mobile-friendliness as a key factor to increase SEO. This was because Google discovered that the number of mobile searches was much higher than desktop searches. Therefore, focusing on mobile optimization becomes more important than ever before. Use a responsive website design so that your financial website appears the same on mobile devices as it does on desktops and laptops. Use a mobile store finder option on your website, optimize your mobile pages for search, and keep mobile intent in mind while creating website content. Talking about the search patterns, mobile searchers use shorter keywords as typing on mobile phones can be a pain and they often look for faster results. Hence, make sure you optimize your website content with shorter and more specified keywords also. For instance, along with optimizing your financial website with the keyword “financial auditor in Toronto,” use keywords “financial auditors near me” and “financial auditors Toronto.” Another element to consider is the locally targeted advertisements. If you are already running advertisements targeting a set of geographical audience, you must use several ad extensions that are particularly useful for local mobile searches.

Build Quality Links

Links also play a vital role in increasing your financial website’s local SEO value. The quantity and quality of links directed to your website and directed towards other websites from your financial website also have a significant impact on local search engine rankings. But compared to standard SEO efforts, local SEO relies much more on links from other financial-related local websites. Local SEO link building is less about getting links from high authority websites and more about getting links from websites local to you that are talking about similar financial and accounting topics.

The best way to boost local SEO for a finance website link building is focusing on citations. According to SEOMark, a citation is an online reference to your firm’s name, address and phone number (NAP). For this purpose, you can use WhiteSpark and let them find and upload local citations for you. You can use a tool like Ahrefs and Open Site Explorer to find citations that your competitors have gained. Or you can manually submit your citations on a number of relevant citations.

As you are already claiming your profiles on various online directories and listings, backlinks from those to your financial website will also be considered to give you a higher local SEO value. Links from Canada Business and Corvina can instantly boost local SEO for a finance website. Try to get links from Wikipedia as backlinks from Wikipedia pages have high value. If you organize finance and accounting related events or seminars, make sure you add your event information to ticket booking platforms such as MeetUp. These websites will also direct links to your financial website and add up to your local SEO value. Quality backlinking and hyperlinking on your financial website will help the search engine spiders to crawl through your website and index website as a credible one.

If you want to focus on local SEO, there are a lot of opportunities for you to boost local SEO for finance website. But one thing that you must understand is that local SEO is quite different than your traditional SEO tactics. Follow these tips, and you will be able to get higher local SEO value for your financial and accounting website. You can always outsource your local SEO to local SEO experts if you don’t have enough time to focus on your website’s optimization process. The professionals know what exactly works for local SEO and what doesn’t, and accordingly, they will be of great assistance for your business.

Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing – Canada’s fastest growing search marketing agency. RBM clients include Fortune 500’s and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company’s customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they’re most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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