Ep 108 of Online Marketing Lessons for local service providers
Whether you are an entrepreneur or CEO tasked with bring exponential growth to the business, a VP of Sales trying to optimize your sales & marketing, or a CMO wanting to get greater ROI from your marketing and sales department this podcast is for you.
Why Email Marketing?
4 Step Email Marketing Strategy:
Step # 1 Your Ideal Customers
If you don’t have subscribers yet, who is your target audience? How will you find these people, and what do you envision they’ll want to read in your emails?
Step # 2 Determine Your Content
Now that you know who you’re talking to, it’s time to think about what you’re going to say to them. This is your content. Think about why this audience signed up, then focus on delivering that to them. Think about what content you’re already creating that you might want to share to make sure your subscribers don’t miss it.
Step # 3 Determine Your Frequency & Campaign Goals
How often are you sending an email, daily, weekly, bi-weekly, monthly, once every 2 months. Also, determine what are you trying to get out of your campaign. Are you looking to send traffic to your website
? Help promote sales? Increase traffic at events? Set goals like these for your campaigns, then keep track of your progress over time.
Step # 4 Create An Execution Plan
Your email-marketing schedule will vary, of course, depending on your business, type of content, sending frequency, and so on.
But here’s an example of how you might plan out your campaigns:
Day 1: Jot down content topics, art ideas, basics for your upcoming newsletter.
Day 2: Write out what you’d like to say about each topic, pull photos or art into a folder.
Day 3: Log in to email marketing tool or software
and create your campaign. Proofread for errors and grammar. Send a test campaign to yourself and at least one co-worker.
Day 4: Send your campaign.