Any good real estate business is based on people. You are frequently meeting people and building contacts. Many of the people you meet, from all walks of life, could be potential customers. However, the real estate industry does not have a quick turn around time. A client may appear to you after a month or even as long as after 6 months to avail of your services.
Email marketing can be a crucial tool to converting references and people to your realtor services. Rather than craft emails every single time, you can have a set of templates that you can send out to customers, depending on the sales funnel stage they are on.
Real Estate Sales Funnel
Here’s a basic look at your real estate sales funnel:
At the first stage, the potential client will first learn about your services through a reference point. The potential client will then proceeded to find out more about you by talking to others and Googling you. Once the potential client has discovered enough about your service and is satisfied, she will reach out to you and set up an appointment. This will eventually lead up to the potential client wishing to assess her real estate options; which will vary depending on whether she is a buyer or a seller. Finally, at the end of the sales funnel, the potential client will make a final decision on whether to buy or sell the property.
This is the most basic form of the real estate sales funnel. At each point, you have the opportunity to send an email across to push the potential client forward.
Benefits of Email Templates
Email templates can have a huge benefit for your real estate business.
The biggest advantage is that it saves time as you do not have to craft an email from scratch.
Send to Multiple Clients at once
Email templates are built such that the single email can be sent to multiple clients
Easy to Use:
Utilizing these email templates is easy.
Reaching out the First Time
The potential client may reach out to you through a referral or leave her details on your website’s lead form. For a first-time client, you want to send an email that introduces yourself and creates a perception of trust.
Here’s how your first email to a potential client should be.
Subject: Find a dream home that you can afford
Hi [Client’s name],
Finding your dream home is not the challenge. The challenge is finding the dream home for the right price. With [Your real estate agency’s name], we have access to a vast range of real estate options and we only show you ones that you will be interested in. Together, we will discover a home that you can call your own.
[Your real estate agency’s name] has been serving and continues to serve the people of Alberta for over the past decade. Clients have given us their trust and we have always delivered in finding the real estate property that fits their needs and budget.
You can read more about what our clients think about us on our testimonial page [insert hyperlink].
I look forward to meeting you and finding the perfect home for you.
Oh and just for laughs
This is the kind of email through which you can introduce yourself to the potential client and start building trust.
After the First Meeting
The first meeting with the potential client will decide whether she will pursue a relationship with your business or not. An email at the right time can serve as a sufficient push to convert the potential client to your business.
Here’s an example of what your email template should be.
Subject: 5 Places that fit your real estate requirements
Hi [Client’s name],
It was great meeting and talking to you. Since we met, I have already begun lining up homes that you may like and which fit within your budget range. Just to give you a heads up, let me share some pictures of some of the locations you can visit.
[Insert location names, addresses and pictures]
This is a simple email which builds expectation with your client on what’s to come. The best time to send this email is three to four days after meeting the client.
After the Housing Locations
Once you have shown all the housing options to the client, give the client time to assess and come to a decision on which house to pick. However, it doesn’t hurt to help the client make the decision by providing relevant information.
Subject: Helping you make the right choice
Hi [Client’s name],
Since you have visited several homes on sales, you now have to make to make a choice.
Here are some resources that can help you:
If you want to visit a home again before you make a final decision, I can gladly arrange that.
And, don’t hesitate to call me if you have any questions.
If the Client does not get back to you
If after two weeks, the client does not reach out to you, you can conclude that she didn’t like any of the options. Furthermore, she may have reached out to another real estate agent to continue the house hunt.
Subject: Want to see more houses?
Hi [Client’s name],
If you did not like any of the homes we visited, there are more houses that I would like you to see. Would you be interested?
If you can get the client to reach out to, you can show other homes that she may be interested. However, you should try and discover why the client didn’t like the previous options. It could be an issue of budget, location or amenities available. By discovering this, you can suggest the appropriate options.
Thank you Mail
If all goes well and you are able to sell a property, ensure that you have a thank you email template that you can share with the client.
Even though phoning a client may be your preferred method of communication, do not miss out on email as a communication medium. Through it, you can provide details that your client can contemplate. It can become a critical tool in prodding your client along and ensuring that she reaches the end of the sales funnel and makes the purchase.
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