Edmonton’s Giving Spirit is Stronger Than Ever to Help The Most Vulnerable to Stay Connected to Loved Ones

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Amid the onslaught of news related to COVID-19, the community in Edmonton has continued to find a way to focus on the spirit of giving and helping those in need.

In partnership with businesses in Edmonton, St. Albert resident Emily Jenks found a beautiful way to honour her grandmother by creating a charity to help community members stay connected, called Project Joy.

Rapid Boost Marketing is honoured to have worked alongside Jenks’s initiative to give back to our community and be featured in the CBC article that was published on April 15th.

Health sectors have long warned about the effects of loneliness on mental health and how damaging it can be to our overall health. With the necessary restrictions in place amid the pandemic, social distancing from family members and friends can accelerate the adverse effects.

One of the hardest-hit groups of individuals who are the most vulnerable is senior and long care homes. With Jenks initiative and the support for businesses in Edmonton, Project Joy has collected donated tablets and phones to help seniors stay in touch with their families.

Given the stricter ban from visitors to long-term care centres across Alberta, these donations have gone a long way to become the only means of connection with loved ones for most seniors.

The Copper Sky Lodge long-term care home’s manager of recreational therapy, Joannie Robertson, said in her interview that “Probably 95 percent of our residents do not have cell phones, iPads or iPods.”

The inspiration behind this initiative stemmed from a conversation between

Emily Jenks and her children, drawing up different ways they could help others during the pandemic. Jenks initiative is a wonderful reminder of what our community can achieve when we all work together, which truly reflects the spirit of our community.

Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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