76% of Canadians shopped online in 2015 and Canadian business made sales worth 136 billion online. Shopping online is preferred by Canadian shoppers due to the amazing discounts, convenience, and hassle-free shipping and returns. That is why everybody is getting into the e-commerce business in Canada. Canada’s e-commerce market has a few key players and if you plan to enter the e-commerce industry, be prepared to face competition in the e-commerce industry. Here are a few ways to beat the competition and succeed in your e-commerce venture.

  1. Have a unique product inventory

The most effective way to beat the competition is to sell something the big retailers do not deal in. If you offer products that cannot be found on the leading e-commerce websites, people are certain to come to your e-commerce website. Selling homemade or personalized products which big retail giants do not offer will boost your chances of making sales and beat the competition. Also, focusing on products that are hard to source will be a huge plus for your e-commerce business. Take a cue from the wildly popular The Chic Canuck, which deals exclusively in Canadian products, curated by Canadian tastemakers. The Chic Canuck specializes in Canadian brands which are hard to find easily such as Blackbird Jewelry and Mary Young. The strategy that works for this e-commerce giant is the patriotism it infuses into the e-commerce market by celebrating homegrown talent and aiming to improve the Canadian economy.

Get smart, sell local products.

  1. Start manufacturing products

A foolproof way to ensure big e-commerce retailers do not undercut your sales is by having complete ownership of your products. This way you have total control over the quality as well as the price of the product. If your product is better than the ones offered by the big retailers, it will sell. And if it has to sell, it has to go through you, which means you control the price. Better products could mean products of a higher quality, products having a lesser impact on the environment, more durable and affordable products, and products which are completely authentic and unique. If you are selling original handmade goods, Etsy is the best place to start. Selling on Etsy will help you gain customers until you are ready to launch your own e-commerce website.

  1. Create a niche

If you’re entering the e-commerce industry, you definitely know of iStoreworld.com. This online retailer is considered the go-to destination for functional and fashionable electronic accessories. Having a specific niche such as this makes you the expert for that particular product and is the best way to beat the competition. Customers are more likely to purchase electronics from a website that sells electronics exclusively than one which sells everything from electronics to gardening equipment. Find a product that is both innovative and that has not been tapped into by other e-commerce websites. Do your research about the product and become well-versed in all aspects pertaining to the product you wish to sell.

  1. Leverage social media

Beating big e-commerce websites in terms of Google search results using SEO can take you a lot of time and effort. But Google search is not the only platform to promote your e-commerce website. There are plenty of other websites that can help you beat the competition such as Facebook, Pinterest, YouTube, Google +, Reddit and many more. Facebook Ads can help you boost your sales dramatically and if your website gets shared on Facebook several times Google picks up the signal and lifts your search engine ranking higher. Pinterest is growing by the day and is a terrific platform to boost traffic to your website.

Another effective way to increase exposure to your e-commerce websites and make it easier for customers to find you it to have listings on online directories such as Yelp, Yahoo Local, Angie’s List, Google Business, TripAdvisor, and Yellow Pages. Answering industry related question on Yahoo and Quora can also increase the online presence of your business. Include a hyperlink to your website in your answers and you will get noticed.

It is not as difficult as it seems to beat the competition in the e-commerce industry. All you need are some out-of-the-box ideas coupled with effective hacks and you can definitely beat the competition in the e-commerce game.