[vc_row][vc_column][vc_column_text]Unless you are a large business, chances are that your dealership is located in a single city or town. This single element brings added value to your SEO strategy. You can now bring more focus to your SEO marketing and get the right customers by going local.
Example: Business – Car Dealership
If your dealership is based in Calgary, there is no point if it appears on the search result of a person in Edmonton or Toronto. This is a classic case of wasting your online resources. You only want to reach out to customers who are living within the area of your dealership.
So how can you capitalise on the power of local marketing?
Get onto Google+
Google+ is slowly beginning to serve as a database for Google. Every thread of information is indexed into the search engine once it has been uploaded on the social platform. Ensure that you fill in all the details about your dealership on Google+ including your location.
A good part about this is that your dealership is indexed on Google map. Anyone doing a quick search of dealerships in the area will most definitely come across your dealership. How much Google promotes your dealership depends on the ratings and positive comments that you receive on Google+.
Have consistent Information across the net
Your dealership is probably listed on quite a few places across the internet like Facebook, Yelp, local online papers, etc. Make sure that whichever directory your dealership is listed on has the address details listed and that they are consistent.
Having multiple listings with different addresses will confuse search engines when they index your dealership.
Add the Address to your Website
One good way to optimise your website for local marketing is to add the address at the bottom of your site. This is a simple and fantastic way to reinforce your dealership’s address with the search engines.
Whether it is Google+, Yelp or any other review website, good reviews will be noticed by search engines. Reviews carry a lot of power locally because the people who write reviews are probably also from the area.
You have to curate the reviews online. Don’t shy away from negative reviews and ensure you offer viable solutions to the customer. Moz has a useful tool that evaluates your online reviews which you should use.
Localise your Content
Tailor your content so that it can appeal to your local customers. Come up with blog content that is relevant to the various happenings around town. You will have events, organisations and various other things that occur all the time in your city.
For example, Edmonton is home to the Edmonton Classic Sports Car Club who organise rallies. By writing interesting topics on it, you are creating local content which will interest your readers and help your SEO rank.
Don’t forget to pepper your content with local keywords. These are keywords that say your dealership website is local.
Local marketing is important because in a single stroke you eliminate all your competitors to only local ones. Rather, you don’t have to fight with all the national-level dealerships to appear on someone’s search result.[/vc_column_text][dt_gap height=”50″][vc_row_inner][vc_column_inner width=”1/3″][/vc_column_inner][vc_column_inner width=”1/3″][dt_button link=”http://rapidboostmarketing.com/free-online-marketing-report” target_blank=”false” size=”big” animation=”none”]Increase Your Leads![/dt_button][/vc_column_inner][vc_column_inner width=”1/3″][/vc_column_inner][/vc_row_inner][dt_gap height=”50″][/vc_column][/vc_row]