💯 Demographics are the statistical data of a population, especially those showing average age, income, education, etc. Some of the most generally observed demographics are ethnicity, gender, age, disabilities, employment status, etc. It can be seen as a very useful insight into the culture of the people or a certain population that exists in a certain region.
📲 Psychographics, on the other hand, are the use of demographics to forecast consumer behavior, determine the personality, values, interests, opinions, attitudes and tastes of a particular segment of a population. Psychographics are very useful component of marketing and research, as well as gaining strategic insight.
📊 Psychographic information is all about your buyer’s habits, hobbies, spending habits and values. Demographics explain “who” your buyer is, while psychographics explain “why” they buy.
Here is an example of how demographics in an incomplete way to target and psychographic sis the way to target your potential clients:
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