Last Episode # 🇨🇦 Payless ShoeSource closed 240+ stores in #Canada and 2500+ stores in #USA 🇺🇸💯 Demographics are the statistical data of a population, especially those showing average age, income, education, etc. Some of the most generally observed demographics are ethnicity, gender, age, disabilities, employment status, etc. It can be seen as a very useful insight into the culture of the people or a certain population that exists in a certain region.
📲 Psychographics, on the other hand, are the use of demographics to forecast consumer behavior, determine the personality, values, interests, opinions, attitudes and tastes of a particular segment of a population. Psychographics are very useful component of marketing and research, as well as gaining strategic insight.📊 Psychographic information is all about your buyer’s habits, hobbies, spending habits and values. Demographics explain “who” your buyer is, while psychographics explain “why” they buy.
Here is an example of how demographics in an incomplete way to target and psychographic sis the way to target your potential clients:
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.