With the growth of the internet, the digital sphere has grown too. This has opened new opportunities for marketing professionals to communicate with the public. While the digital world has grown by leaps and bounds, it has not eliminated the real world. It is in the physical world that traditional marketing still functions a lot. Look around and you’ll still see those billboards and advertisements in the print media, that is traditional marketing at work. Digital marketing on the other hand makes use of social media, emails, Search Engine Optimization (SEO) and more to get in touch with your audience.
If your business has a limited marketing budget, you will land up in a dilemma – traditional or digital marketing?
Here are a few factors you should take into consider for this decision.
Digital marketing will always be cheaper than the traditional one. You can modify your budget and run a digital campaign accordingly, whether it is one on social media platforms or search engines. Digital marketing allows a budget which you can afford. Business models such as Pay Per Click and Pay Per Impression makes this possible. Plus, many strategies just do not cost any money such as setting up a social media page or a blog.
On the other hand, traditional marketing is expensive. Whether you place your advertisement on a bill board or print media, it’s going to cost you and you can’t even get a good price.
Getting to the Right Audience
Traditional market opens you up to the public market. Though you can narrow down your audience by choosing various channels, as a start up you want to be very focused on an interested audience.
Digital marketing allows you to reach your target audience who are more likely to be interested in your business.
Tags and keywords are one of the best ways to do it on search engines, while you can target them on multiple elements of locations, likes, history, etc.
You won’t find a better medium for building a relationship with customer than through digital marketing. Traditional marketing is usually done one way.
Digital marketing is a two-way street where the audience can contact you with messages, emails and, on social media, comments. Using digital medium, you can interact with your customers on a personal level. It gives your customer service a big boost in dealing with complaints.
Building a relationship with your customer is very important, especially if you want customer loyalty.
Once you launch the campaign, you will want to keep track of the results. Not only is measuring the success of your digital campaign easy, you can get real time results also. Getting real time results means that you can also swiftly modify the campaign to get the desired results. There are plenty of applications on the web such as Google Analytics, Majestic SEO, NetPeak Checker, etc which can help you measure the effects of your digital marketing.
Whether you are a big corporation or a start up, you have to have digital marketing strategy. It’s okay to miss out on traditional marketing because digital is way better at communicating with your audience and getting customers.