Social Broadcasting – attraction of customers, retention, cross-selling and up-selling
Social Listening – identifying new sales opportunities
Consumers from all walks of life crave valuable and relevant information. By developing and igniting conversations with suitable and frequent broadcasts, you will attract a lot of potential customers. Sharing useful content on the social media platforms will drive big volumes of sales for your products and services. Make the most of what social media presents and earn trust and attention of your customers as well as prospects. Put strategies in place to ensure that you retain the customers you already have as well as attract others. Highlight your latest offers and expound on what you company offers the market so that the prospects can learn more about the products you are offering the market. Steps of achieving this:
This is the first step. At this juncture, it is of paramount importance to create specific social media networks objectives. These objectives should be harmonized with internal business goals. For instance, if you want to attract more men to your brand then use the social media networks with men in mind. When you have this in mind, you will come up with objectives that will yield huge benefits for your business in the long run. The kind of broadcasts you make will basically be directed to your target market.
Establish Your Presence
After benchmarking, the next step is establishing your presence in social media networks. Understand where your target market are having conversations in the online platform and ensure that you are there too. It is worth mentioning that when it comes to social media networks for your business you need to think in terms of quality and not quantity. For instance, it is better you have 1,000 followers who will give you a revenue of $ 100, 000 per month than having 20,000 followers who will just give you $ 30,000 per month. Thus, do a through analysis of your target market and invest in the social media platform where they frequent. Create excellent content that will engage your readers on a few platforms rather than having lackluster content on all social media networks.
You have to strike a balance between broadcast and interaction. Each has its benefits but they work together as part of a comprehensive and extensive social media approach that is intended to give best results. Keep customers needs and wants as your number one priority in your broadcast and interactions. Thus, you need to automate broadcasts for targeting customers who are offline when you are online and thus not in a position to interact with them while online. Automation will also help you to deliver content consistently. But if you just dump automated broadcasts to your customers and prospects, you will definitely lose attention from them which will ultimately lead to lost business. It is important that you monitor closely the performance of your broadcasts, paying attention to what impact they have on actual sales for your products and services in the market.
This is identifying new sales opportunities for your products and services. Do share a wealth of purchase related data every day across various social media platforms and capitalize on those opportunities. Answer questions extensively from customers, help solve problems by suggesting solutions, share links to your blogs posts that offers more information on various topics of interest to your customers and prospects and also allay potential concerns of your clients in a timely basis.
A host of social media monitoring and listening tools should come in handy to help you drive sales from social media networks. You can have software that can help you in this. Each piece of software has its pros and cons and should use one that is most suitable for your needs and wants.
Key focus areas on social listening are:
Look for both positive and negative mention of your brand and enhance commenter’s interaction with your organization. This will help you to create a positive image for your brand which will drive sales for the products and services you are offering the market.
Identifying and tracking influencers
Direct sales through social media platforms might not be immediate but you should identify and track influencers in the niche market and develop relationship with them. For instance, you can be delivering excellent customer service to an influential blogger who in turn can write a great article about how great your company is.
Listen and respond to customer queries
Make sure that you resolve both customers and prospects gripes made on social media networks on time. This will prevent the complaint to go viral. Make sure that you are polite and handle all queries as they are directed to you. Use this opportunity to present your brand as the best in the market. Research has it that businesses are 7 times likely to interact with key decision makers in companies if they respond to queries in less than an hour than those who take longer. Not answering to customers queries on time can lead to lost business.
Thus, if you use social media networks appropriately you will drive crazy sales for your business. Invest your time, money and efforts wisely in ensuring that you make the best from social media networks at your disposal. This is a vehicle that can take your company to the next level of growth.
About the Author,
Peter Hart – Tech Entrepreneur and Director at Rapid Boost Marketing. Experienced in helping Small and Medium size services business with digital marketing. Connect with Peter on LinkedIn and Twitter
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.