Today, every dental clinic is working on optimizing its website and hence, you need to have a solid SEO strategy in order to gain a competitive edge in the local market. If you dental clinic have an effective SEO strategy, then you can get more patients in a cost-effective manner. So are you wondering how to construct an SEO strategy for your dental blog? Well, this article will surely help you to answer your question. Here’s how you can develop SEO strategies for dentists.
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Know Your Audience
Are you an orthodontist, do you specialize in implants or you like to keep your hygienists busy with whitening and cleaning or you want to see emergency patients?
Knowing your audience gives you a better idea to form an SEO strategy. You should know the online pattern of your audience and accordingly set objectives for your dental clinic. With the help of Google Analytics, you can identify your target audience, understand their search patterns, demographics, geographical location and their behavior. Use this information to create content that is relevant to your audience. For example, if people in the age group of above 40 are searching for root canal treatment, then your content should focus on root canal treatment for this audience. Similarly, teens are more likely to use dental braces and hence, you should craft a strategy that talks about the importance of dental braces and its procedure.
Therefore, based on your target audience, you need to set objectives and create a suitable course of action to achieve them. The objectives from the above examples can include increase in traffic to your website or getting a higher rank on SERP (Search Engine Results Page). While setting your objectives, you need to answer the following questions:
What do you want your audience to do on your dental website?
You may want customers to get in touch with you for more information, book appointment for dental checkup or purchase of dental products such as customized mouth guard, dental braces, and others.
How can you achieve your objectives?
Here, you need to identify the best ways to achieve your objectives. This can be done organically by writing blogs that focuses on your target audience or if you want quick results, then you can conduct search engine marketing campaigns.
Classify Your Keyword Research
It is critical to carry out keyword research so that you use the right keywords in your blog post. Deciding which keywords you should use or not can either make or break your SEO strategy. Hence, based on your target audience and their needs, you need to classify your keyword research. For example, if your target audience prefers porcelain veneers over composite veneers, then your keywords should exclude composite veneers.
Have a list of terms and keyword phrases that target a specific URL on your dental website. Accordingly, based on your objectives, you can use certain keyword phrases to target a particular webpage. In case you do not have a URL that is targeting any keyword phrases, then you need to get in touch with your developer and build it.
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Build Links
After you’ve found what keywords you will use, you need to start building links. These links should be highly relevant irrespective whether they are rich in anchor text or not. However, here too, you need to search for highly relevant links. The most relevant links are the ones that appear on top of search results when you type a specific keyword. So if you search for “dental crown”, the top search results for the dental crown are your most relevant link. But before you start looking to link these websites, you need to find out if they are your competitors. Avoid linking your websites to competitor webpages. Instead, you can link to some popular search results that turn up such as Wikipedia webpages or any other websites that provide dental information.
When you build links, ensure that you direct them to internal pages that are relevant to keywords that you use. Therefore, if you focus on dental crowns, then the links should be directed to webpages on your dental website that talks about dental crowns. Do not make the mistake of linking your homepage where there will be multiple other dental services that you provide. Link building is a great SEO strategy to boost traffic to your website organically. You can even try other methods to build links by requesting links from affiliated dental associations or outreach to a website that is a legal body like the Canadian Dental Association.
On Page SEO and Website Structure
On-page SEO is critical for the success of your SEO strategy. Through On-page SEO, Google is able to identify what your website is about. Therefore, you need to ensure that the search engines can crawl your websites and find valuable content. For this purpose, your dental website should have active webpages without any broken links, good navigation and webpages should load quickly. Also, your webpages should match with your focused keywords as it helps search engines to easily understand what your webpage is about. However, avoid the mistake of inserting too many keywords in a single webpage. If you want to add more keywords, then it is best to create a separate blog or a webpage for the same.
Conversion Optimization
Conversion optimization is a system that is used to convert a visitor into a customer. Today, getting traffic has become more challenging and the conversion ratio to your website will only become difficult. Therefore, you need to optimize your website for conversions so that you get more customers in a cost-effective manner at present. Before you begin conversion optimization, you need to survey your website visitors. It helps in understanding why they don’t turn into customers. Once this data is available to you, you can make changes to your SEO strategy and offer better solutions to your visitors that can potentially convert them into customers. Carry out A/B tests, to determine which web elements are sensitive to your visitors. If there is a significant change in traffic moving up or down due to change in web elements, then it means that your visitors are sensitive to those changes. If there is no difference, then you need to consider changing other elements on your website.
Monitor and Evaluate Your Performance
As with any strategy, your SEO strategy also needs to have a control mechanism to check if you are on the right track in achieving your objectives. You can track your traffic by setting up Google Analytics on a daily, weekly or monthly basis. Analyze which areas are showing improvement and where you need to make changes. SEO is a continuous and fairly long process. Google make changes in its search engine algorithm and so there is nothing that remains constant. Your SEO strategy has to be altered and modified as per these changes. You can do so by adding new content to your website so that your website is ranked high. If you reach on top of the Google search results for your desired keywords, then you need to maintain that position by updating your content on a regular basis.
These are some SEO strategies for dentists that should be used if you want to increase traffic to your dental website. However, as mentioned above, SEO is an on-going process and thus, you need to make changes to your dental websites in order to achieve your desired objectives. As a dental service, you may not have the right expertise to frame an SEO strategy for your business. Moreover, you need to avoid any technical SEO problems on your dental website. Hence, if you need more information on SEO strategies for dentists, then get in touch an expert SEO firm to help you develop strategies and optimize your website for best results.