It does not matter if your dental practice has just started or is well-established, you would want it to be noticed by as many people as possible. Apart from traditional marketing, such as fliers and mailings, you should also try online marketing.
Good SEO practice ensures that dental website is found by potential customers online. It includes online techniques, strategies and tools to present your website to your desired market when they are out searching for keywords on search engines. But SEO tips for dentist are themselves quite complex. There are a few SEO tips for dentists that can be used to enhance the hit rate of your dental website.
A User-friendly website
A user friendly site is the one which provides information quickly and is easy to navigate. You should start with a sitemap, which lists important pages of the site. These pages should include your contact and other general information in the form of about us and contact us and other relevant pages. Typically, these pages should be displayed on the top of the home page for easy navigation.
You should also have a navigation path figured out when you design your Dental website. There should be links present on the homepage to guide the visitors to other pages, such as the one where they can make appointments, or find out the hours of your practice, or the pricing structure for your services.
Specific keywords, pertaining to the location of your practice, or some specific dentistry service that you provide will greatly help your target audience to find you through the search engines. These keywords should be used throughout the content present on the website, including headline and body text.
Keyword Planner is an effective tool to identify keywords that your audience is using.
Pay per click advertising
Pay per click (PPC) advertising is also known as paid SEO. It is a process of bidding on keywords so that your website link is displayed when the targeted keyword is searched for by a person. Improving your site’s SEO rank is related to traffic you get on your site and you can jump start your SEO by running a PPC campaign. Ensure you pick keywords that within your budget.
Page Titles, Meta tags, and Meta Descriptions
Ensure that your page title includes a keyword. Check and make certain that the meta tags and meta descriptions are filled in. Meta description should be a line or two communicating what the page is about.
All of this helps search engines understand the information your page is offering.
The sophistication and amount of content on your website allows you to distinguish it from other similar websites. You need to focus on its quality, it should be relevant to the target topic and contain multiple related keywords. The utilization of graphics, pictures, videos etc. should be emphasized upon as it enhances the user experience.
Almost like quality dentistry, Dental website SEO is sort of a combination of art and science. You should use fundamental principles for your strategies while focusing on higher priorities and implementing actions which have high impact. Not only it would give much more confidence, but also allow you to compete for top listings.
After you have published your dental blog, you would need blogging strategies for dental clinics to give your post the impact it needs. You would not want to wait around for people to find your blog. You need to take action in that situation and make sure that the hard work you put in the post is rewarded. If you want your blog to grow and get more readers, you will need to do more than just hit the publish button. Here are some steps of blogging for dentist.
It is necessary to explain all details about the topic that you are blogging about. If you explain dental concepts by just touching the surface and not giving the readers something to latch onto, they might lose interest or try to find rest of the information in a competitor’s blog. If you want them to keep coming back again and again you need to provide detailed guides on your blog.
Email your list
Sending your blog to your email list is one of the most important things you should do after publishing the blog post. The contacts that you have on your email list are the people who are genuinely interested in your content or else they would not have subscribed in the first place. They are your most loyal audience and hence they should be notified as earliest as possible.
Post a link on Forums and Facebook groups
It is necessary that you are active on forums before you start to post your blog links. There is a possibility that you might be banned from the forum if you start posting links and promoting your agenda without being an active member. You should find a dental forum and start posting some relevant links to promote yourself first. Once you are established on the forum, you can start sharing the links of your blog posts.
In case of Facebook groups, there are many spam group where the level of content is too low. You should find a relevant group with high quality content and request to join it. It is important that you spend some time to know the group or forum before you start posting links.
Answer all comments
You should follow up on all the comments that are left by the readers. This is important part of blogging for dentists. People have questions or comments about their dental issues and it is helpful for your business to answer them in time and get new customers interested in your services. You should engage them in small conversations to build their trust. This will also help in increasing the number of comments on your blog, and the readers will come back again when they see that their comments and doubts are being answered. If they do not get a response they are likely to leave your blog and find answers somewhere else.
It is critical that you regularly put up blogs on the site. As the number of your blogs increase, your site will gain a growing following and search engines will notice take notice of it.
These blogging strategies for dental clinics would help you increase the traffic on your blog and get your business blooming. But it is not enough just to follow these steps. You need to keep improving the reputation of your dental business.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.