Dental Clinic Search Engine Optimization
Are you looking for ways to increase the web traffic for your new dental blog and increase its web exposure? If yes, then there are several ways you can use the SEO process for your new dental blog and make it more popular. With the help of the SEO process, your blog can appear in the top search results when a user searches for relevant search queries. One such way to increase the popularity and exposure of your blogs and website is through link building. When there are more backlinks to your blogs and website from authority websites, your website rank will automatically improve. This is because more backlinks from authority website indicate to search engines that your blogs have unique and valuable content. Hence, the users may be interested in your blog content and therefore, search engines get your blog featured in the search results. Let’s take a look at what are authority links in detail.
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What are Authority Links?
The links you receive from authority websites are known as authority links. Authority websites are different from any other websites that you see in the search results. Authority websites are very high-quality websites since they include posts by knowledgeable people in a particular industry or they are authorized or official websites of a brand or any government body. Authoritative websites not only score well in search results but are also popular among online visitors. These websites can either be the government recognized websites, official city or state websites, or established websites relevant to the dental field. Any backlinks from these websites to your new dental blog are known as authority links.
Identify Authority Websites
Many people think that the top result websites on search engines are authority websites. However, it isn’t always the case. Several other websites focus on improving their SEO and hence, they appear in the top results. The best way to identify authority websites is by looking at their domain name. Most authority websites such as the City’s official website, government website, websites of educational institutions, etc. have domain names which end with ‘.gov,’ ‘.org,’ ‘.edu,’ and ‘.info’. You can easily identify these websites and work towards blog link building from these websites. However, it doesn’t mean that domain names which end with “.com” or other extensions are not authority websites. Some of these websites receive more web traffic than the authority websites as well. Hence, apart from focusing on getting links from authority websites, you should work on gaining links from such websites as well.
Here’s a look at how you can get authority links to your new dental blogs.
7 Ways to Get Authority Links
Image source: flickr.com/photos/132604339@N03
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Create Great Content
When you create a new blog, keep in mind that you have to be a valuable resource of information in order to attract more visitors and links. If you can create valuable resources in the form of a blog post, people will link to it and share it on their social media profiles too. This way your blog reaches to a larger audience and your brand awareness is enhanced.
In order to create a valuable blog post that people can link to, you need to focus on the quality of your content. Your blog content needs to be unique and informative. It should provide all the necessary information that your readers may look for. Take a look at the blogs written by your competitors. See what areas and topics they cover in their blogs. Find what information your competitors have missed. You can take advantage of this opportunity and focus on the content that your competitors missed out on. For example, your new blog is going to be about treatment for teeth alignment. If your competitor also has a blog on the same topic, then read through it. There will be a few points that your competitors might have missed out on. Make sure you add those points in your blog post. This way, apart from providing generic information your blog becomes a unique source of information. This process is known as filling the content gap.
Basically, the content on your new dental blog should be informative, engaging, and fresh that isn’t found anywhere else. You can also create content in the form of infographics, videos, charts and tables, and other forms in order to get authority links. These forms of content generally gain more popularity, shares, and links than the textual content.
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Reproduce Your Content
Never underestimate your blogs and content. Every content you create and upload it on your website or share on social media or other platforms is valuable. In the past, your previous blog posts must have performed well and better than the competitor’s blog. However, by reproducing and repurposing it, you can increase the reach of your content and make it more popular if you weren’t satisfied with the impact it created. This doesn’t mean you duplicate your older blog posts and publish it somewhere else. This will only result in duplicate content issues and there’s a possibility that your website may be penalized by Google. Reproducing and repurposing the old content means you make it better and produce it in a new form. For instance, if you have written a post about ‘causes of teeth sensitivity’ in the past and mentioned six causes of the same, you can refine the content. You can make the language better, use better synonyms, include more causes of teeth sensitivity, and make your content better than before.
Repurposing content is all about giving new life to your old posts. If you want more people to access your blogs and add backlinks, you can put it in other formats that they find even more interesting. You can refine the content and put information on dental problems and treatment procedures in different forms such as infographics, ebooks, videos, webinars, or into Slideshare presentations. These forms of content are easily shareable and can also be linked without many efforts. To further increase the reach and shareability of your blog, make sure you share it on your dental business’s social media profiles.
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Offer to Write Guest Blogs
Guest blogging is not only an effective marketing strategy for dentists and dental clinics but is also a great way to increase the web traffic and acquire links to your blog. This tactic may or may not help you in getting authority links but will surely help in getting backlinks from other websites. But, if you have a great guest posting strategy, you can also earn links from major authority websites.
You can start guest blogging and share your expertise in order to get backlinks to your website. Find the right places where you can guest blog, mostly the websites that are similar to your dental specialization niche. Write blogs for various dental related topics and backlink them to your website and blogs. This way, people will also visit your website in order to read your guest blog. There are chances that an industry expert or authoritative sources can also take a look at your blogs.
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Create Attractive and Relevant Infographics
Another way to get authority links to your blog pages is to create informative and attractive infographics. Creatively created and informative infographic always has an upper hand compared to the textual content. This is because most people prefer visual content over the plain, textual content. Also, with the help of infographics, you can communicate provide more information than the textual blogs. For instance, there are several home remedies to get rid of bad breath. If you write an article on this topic, you won’t be able to cover all the home remedies and will only have to talk about a few ones. However, you can easily design good infographics with attractive graphics and cover all the home remedies you know. Same way, you can create infographics for the causes of various dental problems, their symptoms, preventative methods, treatment procedures, and home remedies.
If you provide all the necessary information in the best way, it will compel more people and authority websites to link to your blog.
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Do Market Research and Provide Statistics
Do you link a credible source while including numbers or statistics in your blogs? If yes, then you surely know that you need to link the source of information so that your readers know you aren’t simply throwing up numbers. Linking to the source of information tells your readers that you have a proof of what you are saying. For instance, if you come across a dental clinic website which says ‘57% of 6-11-year-olds have a cavity’, you will see a link that directs you to the credible website of Canada. People would trust that website only because it uses information provided by the official and authorized website of Canada.
Have you ever thought how the source websites get information and statistics? They do market research, conduct studies, interview right people, and get the statistics. You can also conduct market research related to dental problems, their causes, and treatments, and be a credible source of information. Conduct surveys, talk to the recognized dental experts, do a thorough research and provide statistics in your dental blogs as well. Several authority websites and even other websites will link to your blog if you have first-hand information and correct statistics.
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Start Content Syndication
One effective way of getting your blogs seen by more people is through content syndication. Content syndication is the process of posting the blogs that are already there on your dental website on third-party websites as a snippet or a thumbnail. The visitors on third-party websites will only be able to view a part of your blog. If your blog interests the readers and if they wish to read the entire post, they will have to click on the link. This link directs them to the original blog on your website. This way, with the help of third-party websites, you can create backlinks to your new blogs. Most these websites have a lot of web traffic and are very popular.
Content syndication is slightly similar to sharing your dental blogs in social media channels. Sharing your blogs on content syndication website such as Reddit, StumbleUpon, Scoop.it, etc. provides a large amount of exposure for your dental blogs. So after you have created a great dental blog, don’t stop there. Share your blog on these content syndication websites and social media groups. You never know when an authority website will find your blog interesting and link to your blogs.
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Monitor the Link Sources of Your Competitors
There is no harm in monitoring and seeing how your competitors’ blogs get backlinks from authoritative and other sources. You can understand how they managed to get good links and take ideas from them in order to get links for your new dental blog. All you have to do is find your competitors, how many backlinks their site has and the sources of these links. If you don’t know who your competitors are, you can find them on SEMrush.com. Type your keyword in the search query, say ‘dental clinics in Edmonton’ or ‘dentists in Calgary,’ and click on the ‘Search’ button. You’ll see a list of competitors’ websites that rank for your keyword.
Once you have the website URL of your competitors, you can find out how many backlinks they have with the help of OpenLinkProfiler.org or Ahrefs.com. You can use Backlinkwatch.com to find out where they got links from. Analyze your competitors’ websites and find out the kind of websites they get backlinks from. Accordingly, you can work on your blog content to get backlinks from the same or other authority sites.
Focus on the quality of your new blog and you will see the positive results for your dental blogs. If you want more authority link building ideas from experts, get in touch with us.
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