The headings you use on your page plays a role in helping with a search engine understand the content you offer. This in turn plays a role with your website’s SEO rank. Additionally, having headings impacts your user experience too. Not only does it break up the content making it easier to read, but it also breaks up the information into various parts. Headings prevent your website content from looking and feeling monotonous and offers up a way for your reader to skim through the content.

So how do you ensure your content is getting the headers right?

Semantically Correct

Your headings should be semantically correct, you don’t want them skipping through an H1 to an H6 directly. Search engines understand and keep these headings in mind when answering search queries. The H1 heading is the most important, while the subsequent ones are less important.

Furthermore, semantically correct is important when the content is loaded on feed readers and other third party apps.

Consistency

Headings have a consistent style so that users are familiar with which heading is which. Consistent heading style will separate a page title from heading and a heading from a sub-heading. Font style, size and color all come into play here.

Your headings helps a user quickly scan through your content. By sticking with a consistent heading style, you create a familiar website environment for him to go through your content swiftly and distinguish between page title, heading and sub-title.

Placement

It’s best to place your headings close to the content. While a heading creates a break from monotonous reading, you don’t want to create a large gap between heading and content – it distracts a reader. Such a large gap will break the flow of reading and the user may switch the page. So while the content and heading needs to be close, aim for it to be not too close or too far. Find an acceptable balance, for example – take a look at this article and its header placements.

Right Associations

Your heading needs to be associated with the right content below it. If a search engine finds that the heading and content are not associated, it will negatively affect your SEO rank.

Keyword Optimization

Don’t create your headings lightly. Give it a good amount of thought and as much as possible, add in relevant keywords to your headings. Search engine give more attention to your headings that the main content body, hence, keywords in your heading will have more effect for your content SEO optimization.

Next time your write up a post for your business website, keep these points in mind when setting down headings. They will not just improve the post’s readability, but SEO optimization too.