Content Marketing Planning For Service Providers

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Today’s Episode: Content Marketing Planning For Service Providers

 

Season # 2 

Ep 155 of  Business Growth School for service providers

Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor….If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.

Join us every day for 5 minutes and take away strategies which you can apply in your business.


 


 

 

 

 

Last Episode # 154  Strategy To Increase Your Revenue In Most Profitable Services….Fast

 

We also talked about content marketing in previous episodes:

Get Free Content (Blogs, Infographics etc.) Without Writing a Single Word

How To Get More Search Traffic From Existing Content

 

Content marketing (video, audio, podcast, blog, ebooks etc.) any kind of content you generate is the future of marketing. Marketing is all about having good content so your customer doesn’t feel like you are selling them. No one likes to be sold!!

Problem with service providers is they are busy with their day to day business. They are good at what they do. Lawyers are good at fighting cases, but not planning or doing content marketing. Similarly plumbers or accountants etc.

We talked about content marketing in this episode, turning strangers into customers and how we have generated over 180 leads in last 90 days running a small content marketing experiment.

 

Here is a 5 step process for service providers to start planning their content marketing:

1: Develop a content marketing strategy

2: Finding your target audience

3: Make the right offers

4: Creating your content

5: Distributing your content

 

 

 

 

 

 


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Looking To Grow Your Services Business? Access 12 Video Lessons

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Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing – Canada’s fastest growing search marketing agency. RBM clients include Fortune 500’s and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company’s customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they’re most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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