Organizations in every industry are making their presence on social media. So it is vital for a construction company’s presence on social media. Your construction company may have made many remarkable constructions. Your construction company will be holding credibility amongst the customers because of your work. You would be an expert in the field. Your clients will be happy with your services, but you also need to progress by acquiring new clients, as repeating the clients won’t make much progress. Also, you will have to face your competitors in the field. With such competition making your presence on social media and knowing social media tips for construction companies is vital.
Knowing social media tips for a construction company would help to promote your company, to get recognized with the audience and get new clients. Even before when clients came to you, they would have surely come to know about you from some promotions. You can use the old traditional methods, but it is solid that social media will be very helpful to reach far and wide amongst the audience. Many construction companies will be opting for digital marketing to promote their construction, but very less will opt for social media marketing. This allows you to make your presence before them on social media. And with the help of social media tips for construction companies you will be able to grab the attention of the audience. Many think that the audience won’t reply or engage with the construction companies on social media. Thinking as such for construction companies on social media is completely wrong. People are more active today on social media. Social media is driving many businesses, including construction companies towards it. Let us dive in and get more knowledge on social media tips for construction companies.
What to do for Social Media Promotions?
When using social media, you have to make your presence on different social media platforms that are; Facebook, Twitter and Instagram. Operating on social media sites will help you in generating leads, creating awareness and making your company’s reputation online. You will reap most of the generic traffic from it. You will need to utilize the platforms with various aspects like uploading posts to get likes, comments and shares from the audience. Ads are an important aspect of social media your construction company can use for promotions. But you will have to operate by social media tips for construction companies to make your promotion successful.
Facebook has 2.45 billion monthly active users with over seven million active advertisers who are trying to reach these users through promotions. You may question that with so many people on Facebook, will your business be visible to the audience? Why invest your time on Facebook if it is so overcrowded. But the people expect you to be on Facebook. If the Facebook profile is handled properly, it can generate you a significant amount of audience for your construction company with adequate social media tips for construction companies.
Set Up a Business Profile
When you make a business profile, you will be identified as a business on the platform. Your Facebook account won’t just enact as a business card for you, but rather it will prove to be beneficial in connecting with new customers. A Facebook profile created comprehensively by providing all the vital information about your construction company will be appealing to potential customers. Include a short and clear description of your construction company that can make an impression on the audience. Don’t forget to add your website link to the page. Provide full information about your contact, address and working hours. Provide a site address of an ongoing construction project.
Build Your Audience
After making your presence on Facebook, another crucial step is building your audience. When you are on Facebook, make sure that you are letting the old customers know your social media presence. They will follow you on Facebook and if they can also suggest your services to their friends or family. Sending them an email and letting them know about your online presence will be efficient. Your employees and staff should also know that and tell them to share it with others.
After that, target new customers like you also need a new audience to follow you. Invite friends, target a specific audience base that will follow you. As a construction company, you can also follow some other business as they may sometimes need some construction help and they would remember you. Increasing your work and audience base is one of the important social media tips for construction companies to always remember.
Engaging posts will help you to get the required engagement from the audience as they share, like or comment on your posts. To get the likes, comments and shares, you will need to deliver quality content to the audience. Posts are something vital that you would need to interact with your audience. Not only just posts, but the posts should also have required quality content to make the audience have a look at them. You can post about any project that you have undertaken or any project design that you have just completed. You can also post about any milestones achieved by your construction company or your employees. Make sure that as a construction company, you stand out among others. You can also share any vital information about construction too.
Use Facebook Ads
Facebook ads are one of the most convenient advertising methods nowadays. You get a significant amount of reach through Facebook ads. One of the best advantages of Facebook ads is that they are customizable. You can choose the target audience and the area according to your needs. Facebook ads are affordable and any construction company, whether small or big, can use it. By paying a minimum amount on the ads you get huge exposure. You can display your ads to only those people who are most likely to respond. As a construction company, you will be able to target only the business and the potential customers that you think will respond. This saves your time and money.
Target the Leads you Already Have
You can also target the audience that you have gathered from other lead generating techniques. You just have to put up the emails of those people on the list and your ads will be displayed to them. With the help of Facebook’s Custom Audience feature, you can target the leads that have been generated from your website or target the customers who are already using your services. As a construction website, if you have a list of people who have contacted you through the email, you just have to upload the list of those people on Facebook and they will be targeted. Ads will be displayed to them by Facebook and you will be generating more audience for your construction company.
Evaluate Your Progress
Use Facebook Analytics to track your progress frequently. It will help you to take into account how much you have progressed. You just can’t sit back with uploading posts and generating leads. Checking with Facebook Analytics will help your construction company’s Facebook page to be on toes. You will know how much have you progressed and how much more effort you have to put on the Facebook page. You will have to keep on testing new things with your way of promotions with posts and ads. With the help of Analytics, you will know what did work and whatnot. So make sure you check the analytics and keep track of your progress.
Twitter is among the other social media platforms, which is widely famous among the masses. You would be wondering how can a nano blogging social media platform be useful for your business. But Twitter is an amazing platform to promote your business. Globally there are monthly 330 Million Active Users on twitter as per the first quarter of 2019. Many construction companies are not active on twitter, as they think that Twitter is not very helpful in generating leads. Reading further, you will get to know how it would help your construction company and will also provide social media tips for construction companies.
When you have made an account on Twitter don’t vanish after some times. Many firms and companies make their presence on Twitter, but later they leave the site. The construction companies may not know what to tweet about and ultimately leave the social media site. To stay firm on Twitter, there are several things that you can tweet about like any new machinery or technology you are using, your new construction project, or any project that you have completed. You can only reap the benefits from Twitter if you are consistent and you keep tweeting, through such tweets, the audience will know you are active and ready to engage.
Create a Twitter Chat
Twitter chat is something construction company’s do not know much about, but they are helpful in building interaction and trust with your audience. Twitter chat is used widely by many other industries, organizations, and groups to engage with the audience and share some information. Twitter chat is conducted in real-time. It is a collection of tweets uploaded during the live chat with the hashtag being used for the chat. The chatroom is created with the help of live-updating feed feature, it is an open chat room and the audience can participate with ease whenever they want to join. The live chat is easy and the people can look at posts, upload their posts and have some control on the chat.
Hashtags are one of the most powerful features of social media. Hashtags are those that make topics trend on Twitter. A hashtag can be used effectively. It will display your construction company’s tweet. You have to incorporate one or two words from your tweet with hashtags, like #construction or #canada. You can use the name of the locality where you conduct your business. Putting these hashtags in your tweets will give your tweet more visibility in the community and you can target audience better. Including the hashtag with your locality will give you the visibility to the audience of that area which would be really helpful to gain customers at your real-time office.
Keep Tweet Frequency
One of the important social media tips for construction companies is to stay active on the platform. Then only the audience will understand that you are active and available. They will engage with you only when you are an active user. Keep a schedule on what you have to post and when you have to post. If you can’t tweet daily, make a frequency that on so and so day you will upload the post. You can post several things other than just the normal tweets. You can post videos, photos, or any of your blogs that you think will be very helpful for the audience. Tweeting frequently will make the audience feel your account is not deserted and will engage more with your account.
Find Influencers and Engage Audience
Finding influencers on twitter from your field will prove beneficial. As the influencers from the same field will already have the audience that you need. Find such influencers on twitter and tag them in your tweets. This will also open a gate of interaction with the influencer. Those who are following the influencer will also be able to see your tweets, and if they like your content, they will follow you. Keep engagement with retweet and tweeting by tagging some influencers.
Use Twitter Ads
Twitter ads are also a vital tool for the promotion of your construction company. You can pay for twitter ads and make promoted tweets, accounts or trends. Promoted tweets are displayed to the audience who are not following you. They are like regular tweets that can be retweeted and liked. Only the tweets will have a label saying promoted. In Promoted trends, you can advertise your hashtags in the trend section. And Promoted accounts are those twitter pages that helps to promote your construction company through an account. The account is displayed to potential customers.
Instagram is not only a platform for uploading personal photos and videos. Business and construction companies are also using Instagram widely for their promotions and they are getting the required leads. Instagram has more than 1 billion monthly active users, which is a vast market, just like Facebook, to promote your construction company. Instagram is also the fastest growing social media platform in Canada. We are providing social media tips for construction companies for the proper use of your Instagram account.
Switch to Business Account
To gain the required audience for your construction company, you will need to switch to a business account. A business account on social media gives you many more options. You can add your construction company related things like at what time does the office opens and closes. You can also add the address of your construction company office and a contact number. With the business account, you will also get access to call to action button. Once you have started with your business account, there are many things that you would need to add that are listed in further points below.
Optimize Your Bio
The information in your bio should clearly tell about your construction company. This will make your construction company account visible and friendly for the audience. Create a simple account username for people to remember it easily. Don’t use symbols in the username and also add your construction company name in the name section. Make your website accessible from the bio, so people can check your website and learn more about your construction company.
Post Quality Pictures
Not only for the personal accounts, but quality pictures are really eye-catching on Instagram for construction companies too. A quality picture will urge the audience to like and comment on your posts and it can help to put your post in exploring. You can either use professional photography or could simply use a mobile phone camera. Spend some time with your mobile phone camera to learn the features of the camera for the right picture. You can use elevated heights or different vantage points at the construction site for the perfect click. Don’t use different filters for the posts; it will shake the uniformity of your Instagram feed. Uniformity is the need of every Instagram page to attract the audience. Fix the shadow and brightness of the picture before posting them.
You can also upload the pictures on Instagram stories. There are 500 million daily active stories on Instagram. Stories are new trends now. They are easy to access by just clicking on the profile picture of the account. The stories stay for the time limit of 24 hours from the time of upload. You can put the construction’s day-to-day operations on the stories that will be visible to the people. Also, add location or hashtag in the story. It will help to recommend your story in the explore page or in the hashtag list.
Add Caption, Locations and Hashtags
One of the most important social media tips for construction companies is including captions, location and hashtags. Putting the caption, location and hashtags with your posts is an approach towards your audience.
Captions: Explain the pictures with captions. The captions used should not be much lengthy and complicated. The caption should sound professional, and make the captions look engaging rather than making them look like an advertisement.
Locations: Locations will add a benefit of speaking about any new project that is being constructed. Instagram will access your GPS location to suggest a nearby place, or you can look for any specific address you want. Doing so will establish an online presence for your current construction project. When your post is tagged with the location, your post will appear to the users in the location list. People will know that your company is holding a construction project in that area.
Hashtags: Using varieties of hashtags will be helpful to spot your post in a million other pictures. Hashtags on Instagram are a kind of label that you can attach with your post. Ensure that the hashtags you are using are relevant to the content in your post. You can’t guess and put the hashtags in your post. Search through the hashtags on Instagram that are most used for constructions. You can use them and make your posts appear in the explore. Add hashtags like #construction or #architecture but make sure the hashtags are also not too common. Use them wisely and also add the location of any nearby landmark to the post for more visibility.
You can use the videos vividly to capture and upload it showing something being constructed. You can also capture the workings of any new machinery. When showing some new technology, you can give its description in the captions. Use time-lapse video showing the construction of a small home. Capture the movements of workers, how they work to bring out the best in a construction project. People like to see such posts on Instagram. You can go to elevated heights on the building and can show the sunset view. Using a camera with a tripod to capture the video and using software to cut it down to 60 seconds or less is ideal.
Be Creative with The Posts
Make creative posts that will attract people to your page. People like to see a well-maintained and creative page on Instagram. You just cannot go on posting the images of your completed construction, or it’s processing. Go behind the scenes of the construction, click the pictures of designs that your company has made for the project. You can make a boomerang of a tower crane manoeuvring high in the sky. You can also put “Did You Know Facts” about any new or old building or home, either put facts related to the workings of constructions. This will give you a very wide scope of reaching to your audience. The exposure you get will be huge, so making creative posts on Instagram is a must. You can also have creative ads for your Instagram page. YOu can sponsor the ad by displaying it to the customers in the feed or in stories.
The social media tips for construction companies suggest making an account on LinkedIn. LinkedIn is the place that construction companies use the most among all the other social media platforms. Creating your presence on LinkedIn and posting is free like other platforms. If your construction company is looking to increase the B2B business, then LinkedIn is the best social media platform for you. Also, if your construction company is on LinkedIn, the chances of your construction company showing on the first page of Google search increases. So don’t stay behind and take advantage of LinkedIn by creating your presence on the platform.
LinkedIn provides you with a place where you can post about the job site, company news, new equipment and you also get to appoint new employees. Without fail, you have to link your website with LinkedIn and vice versa. Putting a website link on your LinkedIn also helps to increase your rankings in the search results. People who will search for you on LinkedIn will visit your website to know more about your construction company. Being a construction company, you will need workers now and then, because some workers may leave. And you don’t need to take the risk of slowing down your work.
Social media tips for construction companies will make them excel amazingly. You will get an exposure to a wide number of audience. Plus, you will have a presence on social media, making the people contact you easily when needed. You will also be able to compete with the competitors effectively and it will eventually help you stay ahead in the race. Using these social media tips for construction companies, social media platforms are highly recommended by us.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.