As a start up, social media should be playing a big part in your growth. This is because of the power of reach it presents up to your customers. However, as big as the possibilities that social media presents before you, you have to deal with the many platforms and features that social media offers… and for a first timer, this can be quite overwhelming.
One of the best ways to deal with it is to create a social media check list for your start up. A check list will help prioritise what needs to be done and help you get it done.
What do You Want to Achieve
The first thing on your check list is deciding your objective with your social media plan, as in – ‘What do you aim to achieve?’ Since you are a start up, things like awareness, generating leads, increasing website traffic, improving sales and more should be the usual things you are aiming for.
Once you know what you want from social media, you can move in the direction towards it.
Know The Social Media Platforms
Familiarize yourself with the popular social media platforms. Open a personal account and use these platforms. It’s important that you know the features and possibilities that the platforms offer up. Facebook, Twitter, LinkedIn, My Space and Pinterest should be your top choices.
Know Your Audience
Before you leap into the social media scene ask yourself how much you know about your audience. “Who are they?” and “What do they want?” are some common questions. You also need to ask – Where are they on the social media? There are plenty of social media platforms like Facebook, Twitter, Pinterest, Tumblr, etc. What is the content that your audience is looking for on social media? When do they prefer to come online?
Once you are aware of the various features of social media platforms and which platforms your audience prefers to use, it’s time to sign up for the right ones. Give careful thought to the pictures and themes you want to use. Such elements will set the tone for your social media page.
Focus on Quality
Like any other medium, it’s easy to choose quantity over quality. This would be a really grave mistake on a platform like social media. Social media gives you a virtual ground level connection to your audience and they are not stupid. They want good quality content. Rather than focusing on having plenty of updates throughout the day, put a lot of thought and come up with worthwhile updates that will interest your audience. Focus on quality even if you have to cut down on the number of social media updates.
Don’t Be a Jerk
You may not realize it, but it is easy to be a jerk on social media. By not replying to comments and messages, you are just letting opportunities to build a relationship slip away. And always address complaints as soon as possible, don’t shy away from them and don’t let your customers wait.
Social media is going to be a big set for your start up, just remember be consistent in your social media performance.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.