MarTech: Exploring Marketing Technology

MarTech: Exploring Marketing Technology

MarTech is the short name of Marketing Technology.  Martech is a necessity for the company today. However, implementing martech is a delicate process that requires continuous oversight and evaluation.  In today’s digital world, technology has become fundamental...
Impact of Coronavirus on Business Marketing Plans

Impact of Coronavirus on Business Marketing Plans

Image source: https://unsplash.com/photos/-VSicyd4c4A The novel coronavirus (or COVID-19) needs no introduction; it is a pandemic that the entire world is facing. In this case, businesses in Canada face a variety of economic challenges, and the impact of coronavirus...
Understanding the SERPs, feature by feature

Understanding the SERPs, feature by feature

Time and again we talk about the importance of SEO and it is indeed an important part of online marketing. In the process of SEO, your major focus is on getting a good ranking for your business website on the SERPs. With so much focus being put on SERPs, have you ever...