MarTech: Exploring Marketing Technology

MarTech: Exploring Marketing Technology

MarTech is the short name of Marketing Technology.  Martech is a necessity for the company today. However, implementing martech is a delicate process that requires continuous oversight and evaluation.  In today’s digital world, technology has become fundamental...
Impact of Coronavirus on Business Marketing Plans

Impact of Coronavirus on Business Marketing Plans

Image source: https://unsplash.com/photos/-VSicyd4c4A The novel coronavirus (or COVID-19) needs no introduction; it is a pandemic that the entire world is facing. In this case, businesses in Canada face a variety of economic challenges, and the impact of coronavirus...