This month, Google announced a range of updates to search in their Search On live stream and blog. The updates covered during the event are focused on improving the AI that controls search, intending to provide the searcher with the most relevant search result. Key areas of focus included improvements to search algorithms, updates to […]
The coronavirus has impacted nearly all businesses, and the Pay Per Click (PPC) or better know as the Paid Search world, is no exception. Unless your business is lucky enough to be selling hand sanitizer, face masks, toilet paper, or even vodka…the impact on your paid search account has likely not been positive. As the […]
Contextual advertising is targeted advertising that typically occurs on a banner or pop-up ad on a website. Contextual ad systems target advertising to a specific user based on the keywords on the page he or she is visiting (hence, the context of the ad comes into play) Contextual advertising is essential because it does not […]
Demand generation aims to identify potential prospects based on their initial behaviour and guides them through a nurturing process so that the sales team receives high-quality, highly- qualified leads. While demand generation has a lot in common with lead generation, it takes time and spans multiple touchpoints, campings, and content pieces. It includes just about […]
MarTech is the short name of Marketing Technology. Martech is a necessity for the company today. However, implementing martech is a delicate process that requires continuous oversight and evaluation. In today’s digital world, technology has become fundamental to marketing. All bands utilize marketing technology, whether or not they refer to their tools and technologies as […]
This week we focus on the role that Data Science and Consumer Psychology has played in the past few years to redefine and rebrand Digital Marketing. This blog is the first part of the two-part series focusing on: How Data Science and Consumer Psychology have structured and paved a new way for Digital Marketing. What […]
Image source: https://unsplash.com/photos/-VSicyd4c4A The novel coronavirus (or COVID-19) needs no introduction; it is a pandemic that the entire world is facing. In this case, businesses in Canada face a variety of economic challenges, and the impact of coronavirus can be felt throughout since it has affected all sectors of industries. Hence, it is now time for […]
With the digital era taking over, all types of businesses are opting for digital marketing strategies to promote their business and enhance their brand awareness. From the list of various techniques under digital marketing to promote businesses, social media marketing is a popular option. The reason for this is the popularity of different social media […]
With the help of a new leather-bound planner and an ink pen to commemorate the success of your college days, you launch your business with the dream to make it big in the corporate world. Well, even if you spent weeks making robust plans for your forthcoming marketing strategies, you realize the corporate world hasn’t […]
Time and again we talk about the importance of SEO and it is indeed an important part of online marketing. In the process of SEO, your major focus is on getting a good ranking for your business website on the SERPs. With so much focus being put on SERPs, have you ever given a closer […]