by Bhavya Jha | Jan 26, 2021 | Search Engine Optimization, Uncategorized
SEO experiments do not function in the same way as “traditional” A/B tests for conversion pages or emails; they require a different framework. Before discussing the A/B split test, let’s do a little bit of background work to understand the differences between A/B...
by Bhavya Jha | Oct 29, 2020 | Search Engine Optimization, Uncategorized
This month, Google announced a range of updates to search in their Search On live stream and blog. The updates covered during the event are focused on improving the AI that controls search, intending to provide the searcher with the most relevant search result. Key...
by Bhavya Jha | Oct 16, 2020 | Search Engine Optimization
Mobile SEO is a process of implementing search engine optimization techniques to make it function properly and look great on mobile devices. It wasn’t too long ago that Google’s indexing technology favoured desktop websites. Even if you were using your smartphone,...
by Bhavya Jha | Oct 13, 2020 | Adwords, Dental SEO, Edmonton SEO, Local SEO, Search Engine Marketing, Search Engine Optimization, Uncategorized
The coronavirus has impacted nearly all businesses, and the Pay Per Click (PPC) or better know as the Paid Search world, is no exception. Unless your business is lucky enough to be selling hand sanitizer, face masks, toilet paper, or even vodka…the impact on your...
by Bhavya Jha | Oct 6, 2020 | Automotive SEO, Search Engine Optimization
Machine learning is a subfield of artificial intelligence (AI) concerned with algorithms that allow computers to learn. It wouldn’t be an overstatement if we said that SEO technology is taking a new shape with machine learning. When you think about it, few things in...
by Bhavya Jha | Sep 8, 2020 | Bing SEO, Content for SEO, search engine marketing for dentists, Search Engine Optimization, SEO
SEO in this Changing World The world is still trying to adapt “the new normal” after the nightmarish corona crisis, which left many businesses around the globe stranded and changed the way of living for the masses. There is no denying that things at the...
