by Ali Salman | May 20, 2015 | Conversion, CTR Stats, Landing Pages, Search Engine Marketing, Search Engine Optimization, Search Marketing, Search Retargeting, SEO
If you don’t use landing pages, you ought to. A landing page can make all the difference, whether you are running an SEO or PPC campaign. Now, now, I know what you’re thinking – What the heck is a landing page? And, how can it help me? One thing that I can...
by Ali Salman | May 11, 2015 | Search Engine Marketing, Search Engine Optimization, Search Marketing, SEO
As a kick-ass SEO ninja (Aeeeehya!), I go about helping startups, small businesses, and even a few giant (but humbled) corporates improve their online presence. Like any professional, I sometimes have to deal with ignorant myths, rumors and assumptions that...
by Ali Salman | Apr 7, 2015 | Digital Marketing, Link Building, Link Structure, Potential customers, Search Engine Marketing, Search Engine Optimization, Search Marketing, SEO, SEO checklist
Backlinking is a tactic that allows your website to reach out to the rest of the internet. It builds an interconnectedness that is loved by search engines and has a positive effect on your website’s SEO rank. You can gain traffic from backlinking and take your...
by Ali Salman | Mar 25, 2015 | Adwords, Google analytics, Paid Media, Pay Per Click, Rankings, Reporting and analytics, Search Engine Marketing, Search Marketing, Search Retargeting, ZMOT
PPC and ice hockey have more in common if you sit down for a moment and think about it. Oh, and I have thought about it a lot…. like really a lot… you’ll see what I mean soon. So, coming back to the point – if you’ve been having a tough...
by Ali Salman | Mar 11, 2015 | Content for SEO, Search Engine Marketing, Search Engine Optimization, Search Marketing, SEO
How much attention do you give meta-descriptions? Every single page on your website has a slot for meta-description. Whenever you publish a blog post or a new page on your website, you have the option to add a meta-description to it. When you add a meta-description,...
by Ali Salman | Feb 18, 2015 | Content for SEO, Onsite SEO, Search Engine Marketing, Search Engine Optimization, Search Marketing, SEO
Google’s Pigeon update in 2014 has reaffirmed its focus on local searches. As a local business in Edmonton, you have the chance to beat competitors by fine-tuning your SEO by going local. Updates by Google set to make it smarter and take in more local...
