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What are Landing Pages and How they Can Help You Convert Better?

by Ali Salman | May 20, 2015 | Conversion, CTR Stats, Landing Pages, Search Engine Marketing, Search Engine Optimization, Search Marketing, Search Retargeting, SEO

If you don’t use landing pages, you ought to. A landing page can make all the difference, whether you are running an SEO or PPC campaign. Now, now, I know what you’re thinking – What the heck is a landing page? And, how can it help me? One thing that I can...

5 SEO Myths That You Actually Believe!

by Ali Salman | May 11, 2015 | Search Engine Marketing, Search Engine Optimization, Search Marketing, SEO

As a kick-ass SEO ninja (Aeeeehya!), I go about helping startups, small businesses, and even a few giant (but humbled) corporates improve their online presence. Like any professional, I sometimes have to deal with ignorant myths, rumors and assumptions that...

30 Do’s to Get Quality Backlinks

by Ali Salman | Apr 7, 2015 | Digital Marketing, Link Building, Link Structure, Potential customers, Search Engine Marketing, Search Engine Optimization, Search Marketing, SEO, SEO checklist

Backlinking is a tactic that allows your website to reach out to the rest of the internet. It builds an interconnectedness that is loved by search engines and has a positive effect on your website’s SEO rank. You can gain traffic from backlinking and take your...

PPC is just like ice hockey…Say whaa?

by Ali Salman | Mar 25, 2015 | Adwords, Google analytics, Paid Media, Pay Per Click, Rankings, Reporting and analytics, Search Engine Marketing, Search Marketing, Search Retargeting, ZMOT

PPC and ice hockey have more in common if you sit down for a moment and think about it. Oh, and I have thought about it a lot…. like really a lot… you’ll see what I mean soon. So, coming back to the point – if you’ve been having a tough...

Craft a Meta-Description that gets clicks

by Ali Salman | Mar 11, 2015 | Content for SEO, Search Engine Marketing, Search Engine Optimization, Search Marketing, SEO

How much attention do you give meta-descriptions? Every single page on your website has a slot for meta-description. Whenever you publish a blog post or a new page on your website, you have the option to add a meta-description to it. When you add a meta-description,...

Use Your Physical Location to Improve Your Local SEO

by Ali Salman | Feb 18, 2015 | Content for SEO, Onsite SEO, Search Engine Marketing, Search Engine Optimization, Search Marketing, SEO

Google’s Pigeon update in 2014 has reaffirmed its focus on local searches. As a local business in Edmonton, you have the chance to beat competitors by fine-tuning your SEO by going local. Updates by Google set to make it smarter and take in more local...
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