by Ali Salman | Apr 4, 2015 | Adwords, Google analytics, Mobile Marketing, Paid Media, Pay Per Click, PPC Adwords, Retargeting vs Adwords, Search Marketing, Search Retargeting
Desktop PPC is the most common form of online advertising on a search engine. A lot of businesses do it, and a lot of businesses ignore mobile PPC ads. In fact, ask the marketers around you and you’ll find many who ignore mobile PPC ads. Why does this happen?...
by Ali Salman | Mar 29, 2015 | Paid Media, Pay Per Click, PPC Adwords, Retargeting vs Adwords
The last thing you want is for your PPC ad to be slapped with the tag of EPIC FAIL! It could happen to anyone, especially if you’re new to creating and running a successful PPC campaign. Mistakes can happen because you didn’t realize they were there. There...
by Ali Salman | Mar 25, 2015 | Adwords, Google analytics, Paid Media, Pay Per Click, Rankings, Reporting and analytics, Search Engine Marketing, Search Marketing, Search Retargeting, ZMOT
PPC and ice hockey have more in common if you sit down for a moment and think about it. Oh, and I have thought about it a lot…. like really a lot… you’ll see what I mean soon. So, coming back to the point – if you’ve been having a tough...
