by Ali Salman | May 4, 2022 | New clients
A business world always comes down to one single entity – the customers. Without these customers supporting, investing and buying your products, there is no way your business can flourish. They keep your business going. However, keeping customers even after...
by Ali Salman | Jun 23, 2016 | B2B Marketing, Blogging, Brand development, Branding, ideal client, Law Firm Marketing, New clients
What happens when you target every single person in your target audience pool together? You will land up capturing none of them. The problem is that your message reaches out to everyone and the problem with everyone is that – each person has their own motives...
by Ali Salman | Oct 22, 2014 | Google+, HIRE SEO, International SEO, Kinds of search, Link Structure, Local marketing, New clients, Onsite SEO, Potential customers, Why SEO, ZMOT
If you do not know your online audience, then your online marketing and SEO strategies will fail. It is as simple as that. There are many business leaders who dive into marketing their product with assumptions on who their customer is. You can’t afford to make...